18/08/2026
This post ⬇️❤️
🐕 Be careful where you get your dog training advice from.
Being good at Instagram or TikTok does not make somebody good at training dogs.
📱 Social media is FULL of dog training advice. Some of it is brilliant. Some of it is outdated, misleading or potentially harmful.
And some of it is being made primarily because dramatic dogs, quick transformations and controversial opinions get views, likes and comments.
👀 A huge following doesn't make somebody an expert.
A beautifully trained dog doesn't tell you how they got there.
A dramatic before-and-after doesn't show you what happened between the before and the after.
And confidence on camera isn't the same thing as understanding behaviour.
🧠 So look beyond the content.
Do they understand how dogs learn?
Can they explain why they're doing something rather than simply telling you to do it?
Does their advice reflect current behavioural science?
Do they keep learning, questioning and developing what they do?
What happens when a dog struggles or gets something wrong?
🔎 And, importantly, are they transparent about their methods?
If somebody is giving you dog-training advice, you should be able to easily find out what tools and methods they use.
If they use food, toys and access to things the dog enjoys — great. Say so.
If they use corrections, slip leads, prong collars or e-collars — they should say so too.
⚠️ You shouldn't have to dig through somebody's content trying to work out what happens when the camera isn't showing you.
There are some absolutely fantastic trainers and behaviour professionals sharing their knowledge online, and social media can be a brilliant place to learn.
💭 Just remember:
A polished social-media presence tells you how good somebody is at social media. It doesn't tell you how good they are at training dogs.
🧡 Look for knowledge. Look for transparency. Look for kindness. Look for someone whose ethics align with yours.
You and your dog deserve that. 🧡