Fettle

01/06/2026

The Flat-Coated Retriever Meet Up is happening. Sunday 28th June, 11am in Suffolk.

20 acres of secure field, a retrieve scurry, goats milk slushies for the dogs, proper food and coffee for the humans, and a day built entirely around this breed doing what it does best.

Places are limited and it’s sign-up only. Link to register is in our bio.

What to expect:
→ 20 acres of fully secure meadow
→ Retrieve scurry
→ Goats milk slushies for the dogs
→ Good coffee, cold drinks and food for the humans
→ A photographer on site throughout the day
→ A group photo at the end because obviously

A few things to know:
→ Please be confident your dog is social and neutral to other dogs
→ Dogs on lead on arrival and departure, leads off once through the meadow gate
→ Clean up after your dog, bags provided throughout
→ Know your dog. This is 20 acres of Flat Coats running riot. If they struggle in that environment, have an honest moment before signing up. If they kick off on the day, it’s on you to step in, recall them and settle them down

See you in the meadow 🖤

Suffolk

29/05/2026

25/05/2026

Perfect Canicross Event Location 😍

Amber and I have been going to canicross events for a few seasons now. We sponsor a few of them too. Love them! The people, the dogs, the whole thing.

But I’ve wanted to do our own one for a while. So we drove out to meet Bruce at Worsted Estate, and within ten minutes we knew this was the place.

Parkland. Meadows. Pine and hardwood woodland. Rolling farmland. A lake. Uphills, downhills, proper varied terrain. The kind of place a dog loves to run.

We’re planning this for the 2026/2027 season; no date locked in yet but we’re working on it. Right now we’re out mapping route options and figuring out what the race distances are going to look like.

But before we go any further we want to hear from you. What would make this the perfect day? What do you actually need on the day? What would make it worth the drive? Drop it in the comments, we’re reading every single one.

Second update coming as soon as we have something worth sharing.

And yes, there’ll be a proper focus on nutrition on the day. Because these dogs are working hard and what they’re eating actually matters.

Watch this space!

- Taylor

20/05/2026

For World Bee Day, we wanted to share an educational post around these important pollinators.

In current environments, it’s making it harder and harder for bees to survive. There are various ways we can help support these little workers!

We hope this post provides some inspiration. 🐝

18/05/2026

Just over a week to go until 🙌🏼

Ahead of the event, we wanted to share some of our top picks to see and do. It was incredibly hard to only pick a few, as there will be over 800 stands attending!

Tickets are available through their website - we hope to see you there! 🤞🏼

17/05/2026

56 Smooth Collies registered in the whole of the UK in 2025. 56. That’s why yesterday mattered.

Amber and I drove out to a have-a-go herding taster day for Rough and Smooth Collies.

Megan () put it together to give people who already have these dogs the chance to see what they’re actually capable of. Honestly one of the best mornings I’ve had in a while.

The numbers are in the video. But the short version is that the Rough Collie is sitting on the KC “at watch” list and the Smooth Collie is already classified as vulnerable. When a breed stops being needed for the job it was built for, more often than not people stop seeking them out.

When people stop seeking them out, breeders stop breeding them. And then quietly, without much fuss, they’re gone.

Watching a dog find that instinct, even partially, even tentatively, it’s something.

Fettle’s part was small. Custom totes with a Rough Collie illustration and goats milk for everyone who came. But we were glad to be there and we’ll keep showing up for things like this.

Go and look up the KC vulnerable breeds list. And if a Rough or Smooth Collie has ever crossed your mind, find a breeder. They need you to follow through on that more than you know.

15/05/2026

We’ve manufactured our own products from day one. Not because it’s easy, honestly it’s the harder way to do this by a long stretch, but because I couldn’t imagine building something real any other way.

Here’s the thing nobody says out loud when they choose to outsource everything: you stop learning. You never understand how a machine actually works. You never learn to fix it when it goes wrong, or how to act fast when something isn’t right. You never develop the instinct for any of it. You’re just waiting for pallets to show up and hoping for the best, which in this industry, with this little regulation, is a bloody terrifying way to operate.

We’re not in the business of convenience. We know where every ingredient comes from, how it behaves, what it looks and smells like when it’s right and when it’s not. That knowledge compounds. Every batch teaches you something. Every problem you fix makes the next formula sharper.

And my standards are genuinely, obsessively high. From the moment ingredients arrive to the moment a bag is sealed, every single step has a check behind it. That’s not me being dramatic, that’s just what giving a s**t actually looks like in practice. The bin exists. We’ve used it. But we rarely have to, because we’re not waiting for something to go wrong at the end. We’re making sure it doesn’t go wrong in the first place.

If you’re outsourcing your manufacturing, you’re outsourcing your understanding. You’ll never truly know what you’re making.

In this industry, that should bother you a lot more than it does.

14/05/2026

We’re heading to the Suffolk Show 2026!

We’re so excited to announce that we will be attending the Suffolk Show 2026 on 27th & 28th May. As a local event that celebrates the countryside, farming, food, animals and rural businesses, it feels like the perfect fit for us.

Whether you’re planning to stock up on your favourite products, discover Fettle for the first time, or simply stop by for a chat, we’d love to see you there.

Next week, we’ll also be sharing some of our favourite parts of the show and why we decided to attend this year.

If you’d like to learn more about the event in the meantime, you can visit the official website here: www.suffolkshow.co.uk

08/05/2026

It’s important to always be prepared just incase your dog gets injured or has a reaction to something whilst out and about. Here are some of our favourite, natural options that are most likely in your cupboards already!

What is in your dog’s medical kit?