03/06/2026
One thing people note about me is that I'll tell you exactly what I think 😅🐾
And they're probably right.
Before I opened the shop, my career was all about people. I spent years working with the public, fundraising, travelling, having conversations with complete strangers every day and helping people find the right solution for them.
I loved it.
And I think that's why I've ended up running this shop the way I do.
I've never believed in gatekeeping information.
If I know a great walker, groomer, trainer, dog sitter, dog-friendly café, beach or local business, I'll happily tell you.
If there's a product I don't stock but I think it's the best option for your dog, I'll tell you that too.
If there's a way to do something cheaper without compromising quality, I'll tell you.
Not because I'm bad at business.
Because I'm a human first.
I genuinely believe that if you help people, support people and treat people fairly, good things tend to come back around.
Every day I learn something new. I ask suppliers questions, challenge brands, research ingredients, compare products and have conversations with people who know far more than me in different areas.
Because the more I learn, the more I can help you.
And honestly, that's one of the things I love most about Ilfracombe.
The sense of community.
The recommendations.
The conversations.
The people sending people my way.
The people checking in on each other.
I've never felt that supporting one person means taking away from someone else.
There's room for kindness.
There's room for honesty.
There's room for good businesses.
So thank you for supporting mine 🤍
Whether you've bought a box of raw, a natural chew, a supplement, recommended us to a friend or simply stopped for a chat (I have lots about the plants) I appreciate every single one of you.
And if you've ever asked me a direct question and got a direct answer... well, you were warned 😅🐶