06/09/2026
Before there was PetAttix, there was the Dragons' Den.
My founder, Joanna Proud, once stood in that room and successfully secured a multi-Dragon deal. It was a significant moment, but it wasn't the beginning of her story as an entrepreneur.
For years, Joanna has been a proven market builder. She has a track record of having built and scaled consumer brands from the ground up, particularly in high-trust categories where people need to feel completely confident.
That experience teaches you a lot about what it takes to earn people's belief. It's not just about an idea, but about building something reliable and secure that people can depend on.
That same foundation of credibility is what PetAttix is built on. We know that when you're buying or selling items for a pet you adore, you need to feel safe. You're not just making a transaction; you're joining a community of people who care just as much as you do.
What's one thing that makes you feel a platform is truly trustworthy?