Ruff Ridge

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Durable • Reliable • Built for the outdoors 🏔️
Every purchase helps dog shelters 💚
Grab • Go • Explore 🗺️

23/08/2026

Our second ever Ruff Ridge pop-up show… and what a weekend! 🐾⛰️

From start to finish, it was absolutely fantastic. We met so many amazing dogs and their humans, chatted all things adventure and got to see Ruff Ridge gear heading off with plenty of new faces. 🙌

And before the show had even started, we sponsored a dog through Dogs Trust, something that means a lot to us and fits perfectly with the ethos behind Ruff Ridge. 🐾❤️

Although we’re pretty sure our CEO, Oscar, thought we’d organised the entire weekend just for him. 😂

For Oscar, it was definitely more of a weekend away than a weekend at work. He smashed an agility run with his weekly club Pawformance Agility , put that ridiculously powerful nose to work having a go at mantrailing, sampled his way around the food vendors and, of course, made plenty of new friends along the way. 🐶

Seeing Ruff Ridge out in the real world at shows like this is exactly what we love, and we’re only just getting started.

Next year we’re planning to get to so many more shows across the UK, especially once the Ruff Bus 🚐⛰️ is fully converted and ready to hit the road. It’ll give us the freedom to pack up Ruff Ridge, Oscar included, and roam all over the country meeting more of you.

Thank you to everyone who stopped by, bought something, had a chat or simply came over to say hello. It genuinely made the weekend. ❤️

Pop-up #2 complete. Plenty more adventures to come. 🐾

Thanks for having us North East Dog Festival

04/08/2026

Today I received some incredible news…

Ruff Ridge has officially been selected as a Theo Paphitis SBS (Small Business Sunday) Winner.

When I started Ruff Ridge with Oscar by my side, it was simply because I wanted to create dog gear that I genuinely believed in, products that are built to last, designed for adventure, and made without compromising on quality.

Like many small business owners, every order packed, every event attended, every website update, every late night and every challenge has been part of the journey. Seeing that hard work recognised by Theo Paphitis and the SBS team is something I’m incredibly proud of.

A huge thank you to Theo Paphitis and everyone involved with SBS for this opportunity.

Most importantly, thank you to every single customer who has trusted Ruff Ridge, shared our posts, recommended us to friends or taken our products out on adventures with their dogs. None of this would be possible without your support.

This is another exciting milestone for Ruff Ridge, and I can’t wait to show you what’s coming next.

Here’s to the next adventure. 🐾

We are also about to be officially launched onto one of the BIGGEST marketplaces the UK has to offer... can you guess which one? 👀

07/07/2026

Three years of adventures with the best boss we could ever ask for. 🐾🏔️

Happy 3rd Birthday to Oscar – the heart behind Ruff Ridge.

From mountain summits and forest trails to windswept coastlines and everything in between, he’s been there every step of the way. We’ve shared so many adventures together in such a short space of time that we couldn’t possibly fit them all into one post.

Every early morning, every late night, every idea, every challenge… Oscar has been right by our side, inspiring the brand that Ruff Ridge has become today.

Here’s to many more years of muddy paws, new trails, unforgettable views, and chasing the next adventure together.

Happy Birthday, buddy. The greatest adventures are still waiting for us. 🤎

04/05/2026

Fog, snow, and a summit full of strangers turned friends… nothing was stopping us. 🏔️

We’ve now officially stood on all 3 of the UK’s tallest peaks, finishing strong on Ben Nevis. Not the clearest day, but that’s never what it’s about. Conditions don’t decide the mission… we do.

Oscar stole the show as always, making friends all the way up and even getting fed scotch eggs at the summit (standard CEO perks).

Ruff Ridge has now been tested on the highest ground this country has to offer… and we’re only just getting started. 🐾

19/04/2026

POV: your boss is a cocker spaniel and he takes quality control very seriously 🐾

First ever Ruff Ridge pop-up = we’re packing everything.
Trail Mate™ collars. Leads. Full setups ready to go.

Oscar’s been “testing” every single one…
(translation: guarding them like his life depends on it)

But this is what it’s about:
real gear, for real dogs, getting ready to hit the real world.

If you see us at the pop-up, come over.
Feel it. Try it. Put it to the test.

Just be prepared to get past the CEO first.

03/04/2026

Biggest restock we’ve ever had… and the timing couldn’t be better 👀

We’re fully loaded for your next adventure and we’ve just dropped the brand new Trail Beam light 🔦 alongside with our Expedition Pro Harness Preorder at 35% off (limited time)

On top of that, we’re running 15% OFF sitewide until Monday night.

From your Trail Mate™ set to your Ruff ‘N’ Go™ bottle, now’s the time to grab your trail essentials and pack smarter for every trip out.

Even better… all discounts stack, so you can save even more while stock’s fresh.

26/03/2026

This is where Ruff Ridge steps off the screen and into the real world.

We’ve built this brand for people who actually get out there with their dogs… so it only makes sense we show up and do the same.

Over the coming months, we’ll be attending shows where you can come and see the gear up close, feel the quality for yourself, and have a proper chat with us about what we’re building.

And most importantly… you’ll get to meet the faces behind Ruff Ridge.

We’ll be announcing locations soon, keep an eye out, we’d love to see you there 🤝🐾

16/03/2026

It’s finally time.

Our pre-order launch is now LIVE and to kick things off we’re offering 35% off for early supporters.

This is the best deal this product will ever have, and once this launch window closes, it won’t return.

If you’ve been following along while we’ve built this behind the scenes, this is your moment to grab one before the first batch lands.

We can’t wait to see your dogs out on the trails wearing it.

Address

Glen Nevis
Fort William

Website

http://ruffridge.co.uk/

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