The Pure Feed Company

04/09/2026

Big news from us at Pure Feed 🩵

We’re now 100% soya-free! 🌱

With Condition Pellets, Veteran Pellets and Meadow Mash now joining the rest of our soya-free range, every single Pure Feed product is officially soya-free!

It’s the final piece in making our range even simpler for horse owners who want to know exactly what’s going into their horse’s bucket.

Across the Pure Feed range, you’ll find:
🌱 Soya free
🌾 High fibre
🍯 Molasses free
🌿 Alfalfa free
🥣 Complete feeds designed to make feeding simple

And while the ingredients have evolved, the purpose of these three feeds hasn’t changed; they still provide the same straightforward nutrition for condition, veterans and extra fibre, just without the soya!

Want to know which Pure Feed is right for your horse? Complete our free personalised Diet Plan and our nutrition team will do the working out for you 🩵

02/09/2026

We'll be at Scarterfields - Horse & Animal Feeds & Supplements on the 11th September! Come and see us 💙

MEET THE EXPERTS is back for 2026!

From next Friday, for 11 weeks, lots of wonderful manufacturers will be in store offering advice and exclusive offers that will only be available in store, on the day!

Come say hello and grab a bargain! 🛒🎉

20/08/2026

Pure Feed is completely free from nutritionally improved straw.

Nutritionally improved straw is typically treated through processes such as alkali or ammonia-based treatment to increase its digestibility and energy value. While this can improve the utilisation of an otherwise low-quality fibre source, it is still a highly processed ingredient designed to modify the natural structure of lignified plant material.

We choose not to use it because our approach focuses on naturally highly digestible fibre sources that are already efficient substrates for hindgut fermentation. These fibres are more predictable in composition and fermentation behaviour, supporting a more stable microbial environment in the caecum and colon.

By avoiding heavily processed fibre sources, we reduce reliance on chemical or structural modification and instead prioritise ingredients that deliver consistent fermentable fibre, supporting steady volatile fatty acid production, the horse’s primary energy source from fibre digestion.

The result is a simpler, more biologically aligned fibre base designed to support gut function, condition, and consistent energy supply 🩵

15/08/2026

It’s another hot weekend! ☀️
Make sure you your horse is ready, whether you’ve got a busy weekend planned or just a relaxing hack, a bowl of Refuel helps replace the important electrolytes they’ve lost through sweat! 💧

What are you and your horse up to this weekend ? Tell us below 👇

13/08/2026

Pure Refuel really does make it THAT simple - 500g + water = recovery sorted! 🍒

10/08/2026

It looks like another hot week!

With temperatures climbing, horses can lose significant amounts of water and electrolytes through sweat, particularly when training, travelling and competing.

Pure Refuel is a quick-soaking hydration & recovery mash designed specifically for use after periods of sweating or exercise, combining electrolytes with three key amino acids, Vitamin C, Vitamin E and selenium.

💧 Supports hydration
⚡ Replaces electrolytes lost through sweat
💪 Supports recovery after exercise
⏱️ Soaks in just 5 minutes
🍒 Cherry & berry flavoured

Simply soak, feed and refuel 🩵

Got Refuel ready for the week ahead? ☀️

05/08/2026

Nothing says it better than customer feedback!
This lovely message came from a customer who switched to Pure Feed after struggling to find the right feed for a fussy horse!

Since making the change, they’ve noticed:
✨ A shinier coat
✨ A softer mane and tail
✨ A happier horse who actually enjoys his feed
✨ No longer having to buy gut supplements

Want to make a change to your horse’s diet ? Comment “diet plan” below👇 to receive the link to our diet plan service! 🩵

25/07/2026

☀️ Has your grazing disappeared this summer?

If your paddocks are looking more brown than green, you’re definitely not alone. When grass dries out, it’s not just the quantity that changes. Horses can also be getting:

🌾 Less fibre
💧 Less moisture
🌱 Less nutrition

That doesn’t automatically mean adding more calories. It means looking at what your horse is missing and choosing the right way to replace it.

Every horse is different, which is why we offer free personalised feeding plans tailored to your horse, workload and grazing.

👇 Tell us... what do your fields look like right now?

23/07/2026

Feed quality isn’t just about what you add; it’s also about what ingredients you choose to avoid.

That’s why the Pure Feed range is formulated without added mould inhibitors.

Mould inhibitors are commonly used in feeds to extend shelf life and prevent spoilage, but they are still chemical preservatives applied to the finished product. While they serve a functional purpose in conventional feed manufacturing, they don’t align with a more natural approach to nutrition.

We think about it the same way you might think about food choices for yourself: if you can preserve quality through careful ingredient selection, handling, and production standards, why rely on chemical preservation as a default?

Instead, we focus on high-quality raw materials, controlled production, and carefully produced feed bags to maintain feed integrity, without the need for added preservatives.

Want to switch to a cleaner feeding system ? Comment DIET PLAN below and we'll DM you a link to take our free diet plan quiz! 🩵