Pillow Wad

Pillow Wad Producing the most nutritious pet food & bedding here on our farm, one eco-friendly bag at a time.

Hay, we’re Pillow Wad - we make hay when the sun shines…literally! Producing the ripest, most nutritious pet food and bedding nationwide from our centrally located farm in rural Northamptonshire. We’ve been around a long time, and like the best family recipes, this knowledge has been passed down to the next generation…

Founded by Chris Peel-Yates in the 1980’s, Pillow Wad was classed as what we n

ow call a ‘side-hustle’, a way to generate extra income alongside our dairy herd and arable farm. Fast forward 30 years, and we now have a beloved business making natural hay products for a variety of pets with an incredible team led by Chris, his son, Will Peel-Yates and wife Liz. From our hay to our straw, bedding, and 'Nibbley Bit' herbs - our mission is to make the best quality pet products here at the farm (or through our trusted local farmer network) with the least impact on our planet and the environment.

03/06/2026

Will’s modelling career starts here 📸💅

When we asked Will to show off our Eco-Nest, we definitely weren’t expecting this! 🤣

But let’s be honest, the real star of the show is the bag he’s holding 🌟

Our Eco-Nest is:

🌱 Made from 100% virgin cardboard

🐾 Super soft & cosy for little paws

💧 Highly absorbent

✨ Double dust extracted to keep those noses happy

🐰 Perfect for litter trays, dig boxes & creating cosy little nests

Will may not be ready for the runway just yet… but Eco-Nest definitely understood the assignment 💅

01/06/2026

When you just can’t decide what your favourite forage or substrate is… you need a lovely pet parent who gives you a bit of everything 💚🐹

Here’s Rebel enjoying her mix of substrates, including Eco-Nest, alongside tasty forages like Flower Forage and Dandelion Leaf 🌸🌿

With so many textures, smells, and flavours to explore, there’s something for every mood - and plenty to keep that little nose busy ✨

29/05/2026

Bunny ASMR from Corey 🐰🎧

Catch him crunching away on a Nibbley Bits cookie 😋

With options for both rabbits and guinea pigs, there are two tasty flavours to choose from:

❤️ Heart-Beets - perfect for those who love an earthy beetroot crunch
🌸 Bloom Bites – packed with sweet apple and carrot goodness

And as you can hear… they’re great for keeping those ever-growing teeth in check too thanks to that satisfyingly crunchy texture ✨

Izzy and Arthur chomping away on some Dandelion Root Tiny Tidbits 🌿🐰When it’s this warm, no one wants to be zooming arou...
27/05/2026

Izzy and Arthur chomping away on some Dandelion Root Tiny Tidbits 🌿🐰

When it’s this warm, no one wants to be zooming around burning extra energy. One great way to keep your little ones busy during warmer weather is by sprinkling dandelion roots around their home for them to sniff out and forage for.

Not only does it keep their brains occupied, but it also helps wear down those ever-growing teeth too 💚

What’s not to love? ✨

First Aid for all at Pillow Wad ⛑️💚Last week, the team completed an Emergency First Aid at Work course with the brillian...
26/05/2026

First Aid for all at Pillow Wad ⛑️💚

Last week, the team completed an Emergency First Aid at Work course with the brilliant Jen at Thames Training.

Every 3 years we refresh our training, learning what to do in all kinds of emergencies - both in and outside of work - from minor burns to cardiac arrest and everything in between.

A really great day full of learning, teamwork, and plenty of useful reminders. Hopefully we never need to use it, but it’s so important to know what to do if the time ever comes. 💚

Anyone local to us, we completed this training at our local pub Food was yummy and service was great

Liz’s hair journey through the years 💇‍♀️✨From stylish pixie cuts to luscious long curls - and plenty of styles in betwe...
21/05/2026

Liz’s hair journey through the years 💇‍♀️✨

From stylish pixie cuts to luscious long curls - and plenty of styles in between! 😄

Safe to say, we’ve loved every era of Liz’s hair evolution 💚

Dandelion Roots: Tiny Tidbits vs Assorted Root 🌿Which would your little ones choose? 👀🐰🐹Tiny crunchy bites or bigger ass...
16/05/2026

Dandelion Roots: Tiny Tidbits vs Assorted Root 🌿

Which would your little ones choose? 👀🐰🐹

Tiny crunchy bites or bigger assorted pieces for extra nibbling fun - either way, they’re packed with natural goodness and great for keeping those ever-growing teeth busy 💚

Meet Ricky! 👋Ricky joined the Pillow Wad family just a couple of months ago, but he’s already made a huge impact 💚As our...
16/05/2026

Meet Ricky! 👋

Ricky joined the Pillow Wad family just a couple of months ago, but he’s already made a huge impact 💚

As our Health & Safety And Training Manager, he helps guide the team, is a whizz on the forklift, keeps on top of health & safety, and makes sure everything runs smoothly and efficiently ✨

Outside of work, Ricky is a proud grandad to 8 wonderful grandchildren and the family’s go-to DIY expert 🔨

Safe to say, we’re very glad to have him on the team!

Farmer’s Blend for Izzy the bun! 💚A unique hay cocktail of Meadow, Timothy, and a smattering of Alfalfa 🌾Perfect for kee...
12/05/2026

Farmer’s Blend for Izzy the bun! 💚

A unique hay cocktail of Meadow, Timothy, and a smattering of Alfalfa 🌾

Perfect for keeping little ones excited, with every mouthful offering slightly different textures and flavours. It encourages natural foraging behaviours while helping keep those ever-growing teeth in tip-top shape 🐰✨

Have your little ones tried Farmer’s Blend yet? 🌿

Address

Rookery Farm, Hinton In The Hedges
Brackley
NN135NF

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 1:30pm

Telephone

+441280703055

Website

https://pillow-wad.co.uk/newsletter/

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