Willow's Hydrotherapy and Veterinary Physiotherapy Services

Willow's Hydrotherapy and Veterinary Physiotherapy Services We are a team of experienced and fully qualified Veterinary Physiotherapists and Hydrotherapists. We are a canine and feline physical rehabilitation clinic.
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We work closely with first opinion Veterinary practices across the Fylde, and larger specialist referral centres that cover the North West We run clinics from 2 sites located in Blackpool and Poulton-Le-Fylde. Our facilities include a hydrotherapy pool and a state of the art water treadmill. We are a small team of qualified and experienced hydrotherapists, and your pet is always our priority.

I am placing an order Monday for more drying Robes. If you know you want one please get in touch with your colour/size s...
03/09/2026

I am placing an order Monday for more drying Robes. If you know you want one please get in touch with your colour/size so I can ensure I order enough. It is getting to that time of year again where we will start advising people to leave the appointments with dog robes/coats to ensure they keep warm and cosy 🔥

24/08/2026

❌ MYTH: "We should hold off on prescription pain medication for as long as possible so my dog doesn't build up a tolerance and run out of options later."

✅ FACT: Dogs do not build up an "immunity" or tolerance to primary arthritis medications (such as NSAIDs). Waiting until end-stage pain before starting treatment actually makes pain significantly harder to manage.

When chronic joint discomfort is left unmanaged in the early to moderate stages, the central nervous system undergoes rewiring - a process known as central sensitisation (neural "wind-up"). This turns the volume dial on pain all the way up, lowering your dog's pain threshold and making subsequent discomfort far more intense and resistant to standard treatments.

Starting baseline pain relief early protects the nervous system, stops the cycle of compensatory muscle strain, and preserves vital joint mobility.

RESEARCH:
Innes, J. F., et al. (2010). "Review of the safety and efficacy of long-term NSAIDs in dogs with osteoarthritis." Veterinary Record, 166(8), 226–230.

Budsberg, S. C., et al. (2018). "Evaluation of long-term administration of nonsteroidal anti-inflammatory drugs in dogs with osteoarthritis." American Journal of Veterinary Research, 79(4), 370–377.

Central Sensitisation in Canine Osteoarthritis:
Knazovicky, D., et al. (2016). "Widespread somatosensory sensitivity in natural canine osteoarthritis." Pain, 157(6), 1325–1332.

Lascelles, B. D. X. (2010). "Joint pain in dogs and cats: targeting the pain pathway." Veterinary Clinics of North America: Small Animal Practice, 40(5), 1023–1053.

18/08/2026

“Why do we talk so much about pain?” 🐾

Because movement quality matters.

One of the hardest conversations we have is explaining that sometimes we can’t progress with rehabilitation until pain is better controlled.

Dogs in pain don’t stop moving.
They adapt.

They shift weight.
They brace.
They tense muscles.
They avoid loading certain limbs.
They develop compensatory patterns.

And unfortunately, we see this every day.

Many dogs arrive to us with significant chronic pain, often because they’ve continued eating, walking, wagging and coping, so the level of discomfort hasn’t been fully appreciated.

Rehabilitation isn’t about making dogs move more.

It’s about helping them move better.

But if pain is too high, we’re often working against the body instead of with it.

This doesn’t mean every dog needs medication.
But when pain is limiting progress, appropriate pain management can be one of the most powerful rehabilitation tools we have.

Less pain → better movement → better strength → better long-term outcomes.

Comfort isn’t separate from rehabilitation.

It’s the foundation of it 🩵🐾

Address

Ashway, 65 Mowbray Drive
Blackpool
FY37UN

Opening Hours

Monday 8:30am - 8:30pm
Tuesday 11am - 8:30pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 8:30pm

Telephone

+447923409192

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