SO POSH

SO POSH SO POSH is a brand of innovative pet grooming products. Our products make grooming easier.

Dry, greasy, frizzy, flat…😕Most of the time the coat is just responding to what’s being done to it. Over-wash a coat and...
02/09/2026

Dry, greasy, frizzy, flat…😕

Most of the time the coat is just responding to what’s being done to it. Over-wash a coat and it panics into overproducing oil. Strip it too often and it pulls moisture from wherever it can find it. Skip structure at the root and no product on earth will hold shape.

Five complaints. Five routines to try instead ➡️

Drop your dog’s coat type below and we’ll tell you which one’s likely the culprit 👌🏻

The review’s so good we had to split it into two slides 🤭A Maltese owner spent the winter watching dry air undo her coat...
31/08/2026

The review’s so good we had to split it into two slides 🤭

A Maltese owner spent the winter watching dry air undo her coat, one failed conditioner at a time. Then she tried the Oh Dog, It’s a Miracle Mask - five minutes, all it took!
The verdict: soft enough to question whether her dog secretly has chinchilla in the family tree 🙈

Winter coats lose moisture faster than most routines replace it. A weekly mask closes that gap before the damage shows!

📌 Save this and get ready for autumn / winter properly!

28/08/2026

A texturizing spray only earns its place if it disappears into the coat!

🌊Oh, Touch Me toughens a too-soft texture, holds for days, and never goes crunchy or tacky under the hand.

Apply early for a multi-day show, or seconds before you walk in. One spray, no second-guessing.

The coat decides the routine. Not the other way round.Drop coat, double coat, curl - none of them are asking for the sam...
26/08/2026

The coat decides the routine. Not the other way round.
Drop coat, double coat, curl - none of them are asking for the same treatment, and the trouble usually starts the moment they’re given it anyway. A silk coat wants detangling before it ever meets water. A double coat wants the undercoat cleared, not just the surface brushed smooth. A curl wants patience through the dry, not a fight against it!

✨Most of what gets labelled a “difficult coat” is really a coat that was never properly read in the first place. Density, growth pattern, texture - just a few seconds of attention before the first tool goes anywhere near it.

Need help? Write the breed and coat type in the comments, the right So Posh match will follow! ⬇️

“Doesn’t weigh down the show coat, but still keeps the moisture.” ~ BrittanyThe usual trade is brutal: a shampoo strong ...
24/08/2026

“Doesn’t weigh down the show coat, but still keeps the moisture.” ~ Brittany

The usual trade is brutal: a shampoo strong enough to clean to the skin strips the coat dry, and a conditioner rich enough to put moisture back leaves weight that kills the lift. “I’m So Fantastic” refuses the trade- deep cleansing that doesn’t strip, moisture that doesn’t flatten. The coat stands the way you set it!

One shampoo. One conditioner. That’s the routine ✨

And Emerging Pet Brand of the Year 2026 in China goes to… SO POSH! 🏆 19-23 August, 2026 Shanghai, China We are so happy ...
21/08/2026

And Emerging Pet Brand of the Year 2026 in China goes to… SO POSH! 🏆 19-23 August, 2026 Shanghai, China

We are so happy and honoured to have received this award. It means the world to see the hard work behind every bottle recognised on a stage like this!

Super excited to keep going, and to keep welcoming new pet professionals into the So Posh family 🐾💛

Stockholm, we will be there 💥The full So Posh range is heading to the European Dog Show 2026, September 4-6. Find us at ...
19/08/2026

Stockholm, we will be there 💥

The full So Posh range is heading to the European Dog Show 2026, September 4-6. Find us at the VIDog - Very Important Dog stand - Gallery A, AG:09

Bring your questions about coat prep, product routines, or what to reach for before you step into the ring. Someone will be there to talk it through, product in hand!

✨And as always - share your wonderful dogs and their results with us - wishing everyone the best of luck!

📍 Stockholm, Sweden · September 4-6

Kinda chic, actually, to know that “effortless” is doing a lot of work in that word!✨A coat that holds on day three of a...
17/08/2026

Kinda chic, actually, to know that “effortless” is doing a lot of work in that word!✨

A coat that holds on day three of a show didn’t get there by accident. It held because it was clean before it was pretty - the right wash, the right dry, brushed out properly instead of just on top. Shine under ring lights is a maintenance record, not a genetic lottery. And a mat isn’t a verdict on the dog. It’s usually a gap somewhere upstream - a step skipped, a product doing less than it should, a drying pass that missed a layer.

None of this needs twelve steps or a miracle. It needs the right products doing their actual job, and a groomer who knows why the coat is behaving the way it is.

That part isn’t luck. That’s the craft 👌🏻

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