Pet & Aquatics Trade Show

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Pet & Aquatics Trade Show

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The UK’s B2B & Trade Exhibition for the Pet & Aquatics Industry taking place 19–21 September 2027 at the NEC, Birmingham

13/10/2026

🎉 GIVEAWAY TIME! 🎉

We've got 100 FREE tickets to Edition Dog Live to give away!*

The first 100 people to use code RACCOONCOMP when booking get in free. Just head to the link in our bio, pop in the code at checkout, and you're in.

Bring your four-legged best friend along too (dogs go free!) for a full day of tail-wagging fun, from The Trickstars and Have a Go Scurry to The Sniff Inn dog pub and the Breed Village. 🐶

📅 17–18 October
📍 NAEC Stoneleigh

It's first come, first served, so don't hang about! Tag a friend who needs to see this 👇

*limit one ticket per customer

07/10/2026

A week on from PATS 2026 and we're looking back on three brilliant days at the NEC 🐾

Thank you to every exhibitor, visitor, and partner who made it such a great event. Here are a few of our favourite moments from the show floor.

Swipe through to see if you spotted yourself 👀

Plans for 2027 are already under way and we can't wait to share more soon!

05/10/2026

Calling all dog lovers in the pet trade 📢

Edition Dog Live is now part of our animal health family alongside PATS, and we'd love you to see it for yourself! 17–18 October at NAEC Stoneleigh.

Here's 25% off tickets, just use code RACCOON at checkout. Link in bio.

It's the UK's largest non-competitive consumer dog show: a day out for dogs and the people who love them, and a brilliant way to see what your customers are buying, trying and talking about.

You'll find a shopping village, a Toy Experience Zone, the Grooming Lounge, a Dog Wellness Panel, rare breeds, mantrailing and The Sniff Inn, a pub just for dogs.

Bring your own dog too. Dogs and under-16s go free, and parking is included.

Thinking about exhibiting in 2027? Get in touch today for your complimentary ticket

01/10/2026

Celebrating our PATS 2026 New Product Showcase & Awards winners! 🏆🐾

From dog treats to aquatics, reptiles to grooming, this year's entries showed just how much innovation is happening across the pet industry. Huge congratulations to every winner.

Swipe through to meet them all, and read more via the link in our Linktree.

29/09/2026

Meet Crosby, one of Birmingham Dogs Home’s ambassador dogs and a former rescue himself 🐾

Sophie from the charity’s corporate partnerships team stopped by to tell us about the incredible work they do, rescuing, reuniting and rehoming around 2,000 stray and abandoned dogs across the West Midlands every year.

A huge thank you to everyone who dropped off donations, stopped for a chat and gave Crosby plenty of fuss. He loved every minute.

Want to support their work? Head to to find out more about donating and volunteering.

28/09/2026

Day 2 of PATS and the New Starter Zone is buzzing 🐾

Hannah from our team is out on the show floor, where up and coming brands are showcasing their new products. If you want to see what’s new on the market make sure to come over during your time with us at PATS.

27/09/2026

Head to stand G30 and meet the team and check out all they have to offer on their wide range of products 🐕

25/09/2026

Scout out the next big thing at PATS 2026 🐾✨

The New Starter Zone is home to some of the freshest names in the pet industry, brands three years old or younger, or exhibiting at PATS for the first time. Swipe to meet just a few of them:

🐕 Canine Creations Barkery — handmade dog treats, baked fresh in their own onsite Barkery in Nantwich, Cheshire

🐱 Dofu Cat — Canadian natural cat litter, founded by three sisters on a mission to make litter better for cats and gentler on the planet

🐾 Lou and Co. — a lifestyle accessories brand for modern dog owners, fashion-forward and functional

🧴 The Paws Lab — pet care and hygiene products bridging professional grooming and at-home care, powered by their patented SilverTi+ formula

🦺 Wuffable — durable, attractive awareness gear for assistance and in-training dogs, from vests to warning leads

Come and discover them, and many more, on the show floor.

📅 27–29 September | NEC Birmingham | Free to attend for qualifying trade professionals

24/09/2026

Meet the voices behind Coffee & Connect ☕🐾

Join us Monday 28th September, 10:30–11:30am at the PATS Café for an informal networking session packed with market insight and real-world perspective.

Swipe to meet the line-up:
🎙️ Chris Whatling, Managing Director & Co-Founder of , moderating the session
🐕 Dr Guy Sandelowsky, Co-Founder of , bringing a vet-turned-entrepreneur's view on where pet nutrition is heading
📣 Laura Rudolph, PR Director at , with a sharp read on what's shaping pet-owner behaviour today

Coffee and pastries provided. No pre-registration needed, your PATS ticket is all you need.

Address

National Exhibition Centre, Pendigo Way
Birmingham
B401NT

Website

https://www.instagram.com/patstradeshow, https://www.patshow.co.uk/, https://www.linkedin.com/company/pet-and-aquatics-t

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