13/08/2026
It may have come to your attention that another local dog trainer has publicly called some of my training methods into question in a local community group, and has subsequently made a video about them.
So, below is my response.
Before you watch it, I do want to say something important.
The local dog training community is, on the whole, a really supportive place. Many of the people you might technically call my “competitors” are actually people I consider colleagues. We meet for coffee, talk about dogs, discuss research, share ideas and methods, refer clients to one another and generally support each other. I think that's exactly how it should be.
There is, unfortunately, one outlier who has consistently chosen to publicly criticise other local trainers as part of their approach to promoting their own business.
It would appear that it's finally my turn. About time! 🙂
The particular criticism made about my work is that I use stuffed dogs when working with reactive dogs, with the suggestion that I don't use real dogs.
I do.
A stuffed dog is simply one tool within a much bigger training process, used deliberately at particular stages where controlling distance, movement and intensity can be incredibly useful. We then progress to carefully controlled work with real dogs when the individual dog is ready.
The criticism therefore gives me a rather good opportunity to explain why we use these tools, what they can tell us, and how they fit into a properly structured behaviour programme.
And that's what I've done in the video below.
One final thought. In any profession, I think you have to be very careful when your marketing starts relying on bringing down other people rather than demonstrating the quality of your own work. It's particularly risky when the criticism you're making is based on an incorrect understanding of what that person actually does.
I'd much rather talk about dogs, behaviour, evidence and training. So that's exactly what I'm going to do.
And to all of my clients, past and present, thank you. Thank you for trusting me with your dogs, for putting the work in between sessions, for asking questions, and for being willing to learn alongside me.
That's the bit of this job that actually matters.