What the Fluff? Grooming Co

10/07/2026

10/03/2026

Happy Saturday here's a video dump for the week

09/18/2026

One video isn’t enough for Friday fun day, so here’s a little catch-up on some of the cutest pups ready to go home and snuggle! 🐶🐾🏡

09/18/2026

Happy Friday! Here are some beautiful puppy smiles and long eyelashes to get you through the weekend. 🐶✨

09/15/2026

What the fluff?! Where are our manners? 🐾

This adorable corgi has been faithfully keeping an eye out the front window since before our doors even opened, and we just realized… they still don’t have an official name!
We need your help to fix that. Tell us in the comments: Who’s that doggie in the window?

Drop your best name suggestions below! The winning name will become our official shop mascot! 🐶✨

09/11/2026

Tell me your Friday plans without telling me your Friday plans… we’ll go first. 🐶💤

Here’s to a weekend packed with couch cuddles, belly rubs, and zero alarms. We loved spending time with all your sweet pups this week!

🎄 Holiday heads-up: It might only be September, but our December calendar is already filling up fast! The holidays will be here before you know it, so if you want your pup looking fresh and fluffy for family photos and Christmas gatherings, be sure to grab your spot early.

👉 Send us a DM or book online through the link in our bio to claim your December date before they’re all gone!

Have a wonderful weekend, everyone! ✨

09/10/2026

We've got something NEW at What the Fluff! 🐾🎉

We are so excited to announce that our very first order from Furis Treat Co. just landed! Handcrafted by a small Canadian brand right here in BC, these treats are exactly what we’ve been looking for.

Born out of a small pet shop in New Westminster, Furis Treat Co. heard the same things from pet parents that we do: you want simple, wholesome treats without the long list of unpronounceable ingredients.

They deliver exactly that with their incredible line of air-dried and freeze-dried treats. No fillers, no artificial flavours, just pure goodness.

Come on down to the shop and be one of the first to try them out! Your pup will thank you.

09/05/2026

Happy long weekend, everyone! Just wanted to let everyone know we will be back in the shop Tuesday. 🥳