10/14/2026
Big news for pet parents and our Great Lakes community!
We are proud to announce that B&T Pets has officially signed the 100% Great Lakes Fish Pledge, becoming the 51st organization to join this vital binational movement led by the Conference of Great Lakes St. Lawrence Governors & Premiers.
Traditionally, only about 40% of a fish (the fillets) is used for human consumption, leaving the remaining 60% underutilized. Our mission has always been centered on honoring the entire animal through responsible sourcing and minimal processing. Joining this pledge aligns naturally with our core values. By turning traditionally underutilized fish parts into nutrient-dense, single-ingredient treats—like our Walleye Twists, Walleye Clouds, and Just Smelt—we help eliminate waste while providing high-value novel proteins for your dogs and cats.
Together with regional leaders and industry partners, we are proving that sustainable practices and premium pet nutrition go hand in hand. Learn more about the 100% Great Lakes Fish initiative: https://loom.ly/c50JyTI