Rowan & Co

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Canada
Edmonton, AB
Rowan & Co

🫶🏼 your new favourite shop
🌸 bookish, seasonal + lifestyle designs
✨ just turning the things we love into your new comfort wear

09/08/2026

Had so much fun creating this custom order for a bachelorette party this past weekend 🫶🏼

The wife of the party + the party themselves 🩶

08/07/2026

We’re back baby!!!! ✨

+ we owe you a life update + pics!! We took a pause over the summer because I don’t think we’ve ever had such a chaotic period of time as a family 😅

• we sold our house, and while it was under contract with the new owners we got water damage during the 2nd wettest summer in Edmonton since 1902 😂 aka we were downing (no pun intended) in renovations under a clock before the new owners closed on the house
• the kids finished off their last year at their school and our youngest graduated kindergarten 🥹
• we tried desperately to fit fun memories into the chaos for the kids, for example the mud mini photoshoot we did with the kids & Rowan
• we bought a new house, in a new town, moved and proceeded to spend weeks setting the house up
• we surprised our daughter with her very own, very first pony 🥹 she’s a 3 year old quarter horse named Aelin (yes, after our favourite “Fireheart” and currently in training!) In the meantime Ivy has been working hard on her riding lessons with the school horses!
• I got my meet my very best booksta bestie Madison • bookstagram in real life at the Calgary Zoo where we spent the day together with our families
• we commissioned incredible wall murals for our kiddos bedrooms that perfectly capture their individual personalities and favourite things
• we’ve explored our new town, gone to events, made memories as a family, had my best friend visit from Ontario, went to a couple concerts, picked raspberries from our own bushes in our new backyard, spent a ton of time at our barn taking care of our new girl in the wettest summer we’ve ever lived through, trained new pony, Ivy got to sit on her recently, etc 💓

Basically - it’s been an incredible summer, but also a jam-packed one 😂
But our office is set up in the new house, things have slowed down a bit, and I’m ITCHING to get back to my small business! I’ve missed this community, and have such amazing plans for the rest of the year!!

Thank you for being patient with me, giving me grace, and letting me come back better than ever 💓

04/27/2026

Exciting news!!!🎉

Our custom “Support Your Fav Indie Authors” sweater will be available for everyone to customize + make their own this Friday, May 1st at 8am MST!!💓

We had a crazy amount of feedback and requests that this custom design we made with for for her bday needed to be available for everyone to personalize and order themselves. So now it will be!! 😍

• send us a list of your fav indie authors
• send us a bookish date that means something to you
• pick your size + colour
• wear it everywhere with pride ✌🏼

04/20/2026

SUMMER IS COMING + so is tshirt weather!!!!
We’re wearing tshirts today in Alberta so that’s HUGE. Considering it was still snowing last week, and 20+ today I’m cautiously optimistic that this is the start of warm days + sunshine ☀️

Which brings me to the reminder that we can always take custom orders for any of our designs + put them on t-shirts, hoodies, long sleeves, etc!

𝐁𝐮𝐭 𝐈 𝐡𝐚𝐯𝐞 𝐚 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐲𝐨𝐮 𝐚𝐥𝐥!!
𝘋𝘰 𝘸𝘦 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘴𝘦𝘦 𝘵-𝘴𝘩𝘪𝘳𝘵𝘴 𝘢𝘴 𝘰𝘧𝘧𝘪𝘤𝘪𝘢𝘭 𝘭𝘪𝘴𝘵𝘪𝘯𝘨𝘴 𝘰𝘯 𝘵𝘩𝘦 𝘸𝘦𝘣𝘴𝘪𝘵𝘦 𝘵𝘩𝘪𝘴 𝘴𝘶𝘮𝘮𝘦𝘳 / 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘤𝘶𝘴𝘵𝘰𝘮 𝘰𝘱𝘵𝘪𝘰𝘯𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘋𝘔?

Comment below and let me know if you want to see t-shirts as their own option on the website!!
• If we get enough interest in doing tshirt options before summer on the website, we’ll pick a random comment below to get a second free tshirt with their first tshirt order! 💓

04/17/2026

hellllllo 🥹 I HAVEN’T ABANDONED YOU ALL I SWEAR!! Between my to-do list, plans, endless tbr, incoming orders and list of things keeping me up late at night to stress about - this sweater is feeling pretty fitting though 😅

We’ve decided to put our house up for sale in two weeks, and buy a house outside the city! Which is very exciting for our family, but also incredibly stressful with a million things to do!!

What does this mean for you?
• For now it means that all orders coming in - custom and website orders are still open, there will be no delay at all in fulfillment!
• We 𝒂𝒓𝒆 pushing our equestrian launch date, because while I’m actively working on it, I’m also actively preparing to sell and move 😅 we will also be doing a giveaway to celebrate!!
• We may have to close shop for a week or two when we are physically moving between houses, but that update will come later!
• I fully plan on continuing to scale this business and dedicating my absolute all to it - and this move is going to help us grow, but we have to get through the next couple months of chaos first, so bear with me please 🥹

04/02/2026

We’re baaaaack from our vacation and ready to throw ourselves into our business ✨

And we have exciting news, with perfect timing! April 18th at 6pm MST you can expect our “Equestrian Collection” FINALLY 🩷 which is even more exciting because my daughter Ivy re-started riding lessons last night after a short break out of the saddle, so this announcement feels perfectly timed with us back in the barn.
New barn, new barn fam, new equestrian collection + SO many good things coming for my book girlies this spring as well. 👀

* ft my daughter wearing her barn’s team merch that - you guessed it - we made for everyone 😉 not-so-subtle reminder that we can make your custom order dreams come true 🤍

03/22/2026

Okay LAST post before we’re on vacation with our little fam in Mexico for the week, but I couldn’t resist teasing you all with one more equestrian design before then 😇

Our next collection we launch will be our Equestrian Collection and you can expect it April 18th by 6pm MST 🦄
There will be something for everyone, whether you’re a die hard horse girl, horse show mom, casual trail rider or if you’ve never even touched a horse but you’re obsessed with them books / tv and cowboy romances 😉

Horse girl / Equestrian collection launch / Equestrian books / Equestrian small business / Appy hour / Appaloosa

03/21/2026

Women don’t owe you S**T.

Point. Blank. Period.

Available with just the front design or you can order it with back design as well! We’ve had a number of orders for these Girl Power designs through our DMs already, which are all shipping out tomorrow - and we’re actively working on getting the listings up on the website as well!

And just a quick thank you to everyone for being so patient this winter! We’ve dealt with sickness after sickness in our family, and so our focus has been on fulfilling + shipping all orders on a timely basis instead of building here on socials - so we haven’t gone quiet, just focused 😅

We’re headed to Mexico on Sunday, and we are excited for a much needed week of rest, relaxation and a lot of sun! It will be nice to recharge, feel healthy for the first time all winter (🤞🏼) and come back ready to keep growing + drop new collections (equestrians, book dragons + moms we’re looking at you) 💓

Women Don’t Owe You S**t / Girl Power / Feminine Rage / My Body My Choice / Small Business / Woman Owned Business

03/11/2026

𝐆𝐈𝐑𝐋 𝐏𝐎𝐖𝐄𝐑 𝐢𝐬 𝐡𝐞𝐫𝐞 💓

This collection was FUN mostly because I made it with my besties, favourite badass FMC’s and inspirational women in mind.
This collection is a love letter to the women who have been told to sit down, to lower their voice, to take up less space, to be prettier, thinner, curvier, more productive, stay at home, get a job, be a mom, be a better wife, don’t let yourself go, on and on and on and on.
To the women who were born into a storm, and became the storm instead. ⚡️
This collection is for the women who are mad, proud, loving, giving, selfish, brave, fierce, beautiful, and fu***ng perfect the way they are. So - for everyone reading this.

Available for order immediately directly through my DM’s in a wide range of colours + sizes, and you can all expect to see the website listings live tomorrow 💋

03/02/2026

We’re a big fan “treat yourself” over here 💁🏼‍♀️

Treat yourself to that new book, a crisp diet coke, a little sweet treat, the “enemies to lovers book club” sweater you’ve been eyeing on our website… 👀
(Or any of the sweaters on our website - we know there’s a lot of good ones 🤫)

Find this one (along with the 8 other book club option) in our “Bookish & Pop Culture” collection on our website in our bio 💓

Treat yourself / enemies to lovers book club / sweet treat / bookish sweater / bookish merch / book club sweater

Address

Edmonton, AB

Website

http://rowanandco.ca/

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