Grooming by Amberley

Grooming by Amberley Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Grooming by Amberley, Pet groomer, 2506 149 Avenue, Edmonton, AB.

Amberley White:
Fear Free Pets Certified
Walks 'N' Wags Pet First Aid
Offering specialized force free grooming services in NE Edmonton. 11+ years experience.
*New small breeds only, text 780-668-2682 for more info*

07/17/2026
Would love to host another Charity Spaw Day if folks are interested?
06/23/2026

Would love to host another Charity Spaw Day if folks are interested?

Double donations until 3pm today.
06/08/2026

Double donations until 3pm today.

Extended until we hit $500! We are at $450! Can we hit $500??

Estelle says: We are so lucky! The Dayton family is doing one more round of donation matching! They are matching all donations from now until 11pm tonight. Let’s make use of their amazing offer! The easiest way to donate is by paypal or etransfer to [email protected]

Paws up for Marge and Paul Dayton in memory of their beautiful collie Toffie ❤️

$450 matched

Thank you:
Jessica ❤️
Jessica A ❤️
Patti ❤️
Nadia ❤️
Natalie ❤️
Lillian ❤️
Connie ❤️
Lauren ❤️
Cheryl ❤️
Michelle ❤️

06/08/2026

For a very long time the grooming industry has celebrated a groomer's ability to finish a groom from beginning to end, even better if the dog looks beautiful into the bargain.

And don't get me wrong, completing a groom is absolutely the goal of any groomer, including myself - but not at the expense of a positive emotional experience for the dog.

It's true that I've come to believe that completion isn't always the best measure of success.

👉 Sometimes a dog arrives feeling anxious, overwhelmed, or even unwell.

👉 Sometimes they have a history of difficult grooming and/or handling experiences.

👉 And sometimes, they're simply having a bad day.

In those moments when we are faced with a dog who is not in the right frame of mind for strenuous activities and physical harassment, success looks more like getting the essentials done with minimal stress.

A skilled groomer isn't someone who can force a dog through grooming tasks regardless of how the dog feels.

A skilled groomer (to me) is someone who can recognise, acknowledge and, RESPECT, when a dog is struggling then ADAPT their plan REGARDLESS of what a person might think.

It's about prioritising the dog's EMOTIONAL wellbeing and experience.

Every 👏 single 👏 time 👏!

Because every grooming appointment is teaching the dog something.

They're either learning:

✔️ I am safe

✔️ My communication is respected

✔️ Good things happen during grooming

OR, they are learning the exact opposite.

Some of my proudest appointments haven't resulted in a complete groom but instead resulted in a dog leaving more relaxed than when they arrived.

Sometimes success is stopping a task BEFORE trust is lost.

I believe we should be celebrating good communication more, improved welfare and the building of trust between groomer and dog - all of which are mandatory for long-lasting, positive grooming sessions.

Because the way a dog perceives grooming is more important than being able to style a dog to breed standard.

Running a couple icky weather specials this week.
06/01/2026

Running a couple icky weather specials this week.

05/20/2026
I donated a spaw day to a sweet lil foster pup named Ginger ❤️ She's a toy poodle 🐩
05/12/2026

I donated a spaw day to a sweet lil foster pup named Ginger ❤️ She's a toy poodle 🐩

05/12/2026
04/26/2026

Hello everyone and Happy Sunday.
This is a friendly reminder: Please keep your pets care providers (including your groomer) up to date on any and all health changes. Including but not limited to: dietary restrictions, medications, intact females on or near their heat cycle, surgeries or veterinary procedures, ear infections, skin abrasions, etc. Notes are kept on file so we can accommodate as needed and keep your pet as safe and comfortable as possible while in our care. Thank you for your cooperation.

Address

2506 149 Avenue
Edmonton, AB
T5Y1X3

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