05/12/2026
✨ Panel Alert for Veterinary Owners, Clinical Leaders & Client-Experience Teams! ✨
📅 Wednesday, May 20, 2026
⏰ 8:00–9:00 PM EDT
💻 Live on Zoom + Moderated Q&A
Join us for the upcoming Veterinary Client Experience Panel - “The Spectrum of Care Playbook: Keeping the Middle-Class Pet Owner”
Hosted by the Veterinary Business Institute, this session is designed for owners, associates, and team leaders working to serve the middle-class pet owner without sliding into under-medicine or pricing them out.
💡 Key Discussion Topics:
🗣️ Reframe the exam-room conversation: from “gold standard or nothing” to tiered, transparent options
🛠️ Build protocols every doctor and tech can deliver consistently
📋 Document declined and chosen care in a way that protects the practice and respects owner autonomy
💰 Hold revenue per visit even as national visit counts decline
⚖️ Avoid the two traps: under-medicine on one side, pricing the middle class out on the other
🌟 Meet Your Panelists:
* Charles Hurty, DVM — Past-President, Oregon Veterinary Medical Association / President-Elect, Society for Veterinary Medical Ethics
* Leilani Mustillo, RVT — CEO & Co-Founder, Animal HealthLink
✅ Walk away with the conversation, the protocols, the documentation — and the economics that make it sustainable.
🎟 Complimentary Registration:
👉🏽 Link in bio!