05/05/2026
⏩ Sometimes the bravest thing you can do is let go… and trust there’s a new breath and a new beginning on the other side. ✨
So after a lot of thought (and a few tears), I’m sharing that it’s time to close our IdPet store.
Back in 2013, IdPet began as a little idea for my own dog (an offshoot of IdTee) and it somehow grew into this beautiful part of my life. I’ve loved creating for your gorgeous pets and meeting/working with so many incredible people and businesses who care just as much as I do.
IdPet will officially be closing on 30 June.
Thank you truly for every order, message, share, tag and kind word. You’ve supported me through the highs and the hard bits, and I’ll never take that for granted.
If I’m being completely honest, my spark for IdPet isn’t what it used to be and I don’t want to keep going on autopilot. I’d rather pause with love and gratitude, and make space for what’s next.
I also need to choose my health and wellbeing for a while, without the constant pressure of keeping up, reinventing, and carrying the day-to-day behind the scenes. I’ve been sitting with this decision for more than a year because IdPet has been more than a brand to me it’s been a huge part of my life. I’ve poured my heart into every step (design, making, packing, dispatch, marketing… all of it) to create thoughtful, personalised pieces for our four-legged family members.
I’m so proud of what IdPet has been, and I’m so grateful I got to share it with you. I’ll be soaking up these final weeks with lots of love (and yes, a few happy tears), and I’d love for you to stick around because this isn’t the end, it’s just a change of direction.
Thank you for being here and being part of this journey it’s meant more than I can put into words.
👋🏻
Final Goodbye Celebration Sale is on now everything is 30–50% off storewide.
With paws and love,
Katrina, Sid and Neo.
