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Best Fur Forward by Sydney Veterinarian Dr Tanya
💚 Australia’s First Vet-developed Plant-based Clumping Litter 💚
MATCHA™
No smell. No mess. No stress.

Shop now 👇
https://bestfurforward.com.au/

07/09/2026

Sometimes it takes a moment to pause, sit back, and truly appreciate how far you've come.

It’s been a total whirlwind for Bestfurforward lately, and taking home the Pet Industry Australia Association Award for Best Packaging is a huge milestone.

To be recognized within the Australian Pet Industry alongside such reputable, established brands that I’ve admired for years means the world.

A massive thank you to the Pet Industry Association of Australia, Titan packaging, my incredible community, and everyone who supported this journey from day one. 🐾✨

🌟

16/07/2026

1 in 4 new businesses in Australia don’t survive their first year.

So, to be named a FINALIST in the
'North Shore Local Business Awards 2026'
as Best Fur Forward celebrates just 12 months in business is truly what dreams are made of.

Only 12 months after launching MATCHA litter,
with the hope of sharing my purrfect litter with our beautiful cat community,
I honestly still can’t believe this is real.
Behind those 12 months has been a lot of juggling. Continuing to work as a Veterinarian, raising a family, and building a new business from the ground up.

As a Veterinarian, I feel so proud and humbled to be recognised in the same category as the incredible and reputable vet clinics I have worked in, worked alongside and admired over the years.

I never imagined this would be achievable so early in my business journey.

From the bottom of my heart,
thank you for every order,
every message, every share,
every kind word and every bit of support.

To reach 12 months is something I am incredibly proud of.
To reach this milestone is incredibly humbling.

I am sincerely grateful, so proud to be here, and still pinching myself. 💚
Dr Tanya Phillips

www.BestFurForward.com.au

Australia's First Vet Developed Plant-based Clumping Cat
Bestfurforward

13/07/2026

Never used clumping cat litter before?
Or wondering what the fuss is about compared to non-clumping litter?
Here’s the difference.
With non-clumping litter,
wet litter sitting in the tray,
that “cat tray” smell in your home everyday,
full tray cleans and dumping of litter every few days,
and yes… smelly wet paws.
And no one loves the smell of cat p*e paws when your cat jumps on your lap, walks across your bed or gently pats your face at 5am.
With clumping litter, liquid binds into a scoopable clump. And good clumping litter ensures paws stay clean and dry.
So instead of throwing out the whole tray, you scoop out the clumps and p**p,
and leave the clean litter behind.
Less waste.
Less scrubbing.
Less smell.
Less wet-paw moments.
Less time cleaning.
And less money spent over time.
But here’s the trick:
Depth matters.
With MATCHA plant-based clumping cat litter,
I recommend filling your tray around 10cm deep.
Why?
Because clumping litter needs enough depth to absorb, bind and form a tight clump before it reaches the base of the tray.
With MATCHA, a full tray disinfect and clean is only when needed, approx. 4 weeks, if not longer!
The green tea offers natural odour neutralising and antibacterial properties.
That is how you get the best out of MATCHA and for the best cat litter in Australia.
Vet-developed.
Plant-based.
Tight clumping.
Low dust.
Low tracking.

Natural odour control without artificial fragrances.

No smell. No mess. No stress.
Save this if you are switching to clumping cat litter for the first time.
Dr T 💚

07/07/2026

I was over it.

The smell.
The mess.
The dust.
The heavy bags.

The cat litter that promised everything,
but still didn’t keep the tray
or my home feeling truly clean.

As a Veterinarian and lifelong cat mum,
I wanted better.

Not just for my cats,
but for families across Australia who see their cats as family and want their home to feel clean,
calm and cared for too.

So I went further than most people probably would.

I tested litter after litter until I could create something that met my Gold Standard of Veterinary cat care.

That turning point became MATCHA.

My Vet-developed,
plant-based clumping cat litter created for cat parents who want more than “good enough”.

Better odour control.
Less mess.
Low dust.
Easy scooping.

A cleaner, calmer litter tray routine.

Because premium cat care should not come with the stress, mess and smell of normal litter.

No smell. No mess. No stress. 🌿🐾

05/07/2026

H5 bird flu has now been detected in WA, SA and NSW, Australia.
and YES,
It can affect cats.

But this is not a panic post.

It is a calm, practical reminder that our cats are safest when we reduce their contact with wild birds.

At this stage, H5 has only been confirmed in a small number of wild migratory seabirds in Australia, with no current detections in poultry, cats, or the food production system.

That is reassuring.

But because cats can be exposed through contact with infected birds, eating wild birds, or contaminated environments, it is important to stay vigilant.

My Vet advice for cat parents right now:

Keep cats indoors or safely contained where possible.
Use secure outdoor enclosures.
Do not allow cats to hunt or eat wild birds.
Keep cats away from sick or dead birds.
Wash your hands after contact with birds, bird droppings, outdoor shoes or gear.
Do not touch sick or dead wildlife.

If you find a sick or dead wild bird, keep pets away and report it to the
Emergency Animal Disease Hotline: 1800 675 888.

Please seek urgent veterinary advice if your cat has had possible bird exposure and develops sudden lethargy, weakness, breathing signs, vomiting, diarrhoea, wobbliness, tremors or seizures.

Stay calm. Stay informed. Keep them safe.

Save this post and share it with another cat parent who needs a calm update.

With love,
Dr Tanya
Veterinarian, cat mum and founder of Best Fur Forward 💚

30/06/2026

I used to think belief meant feeling confident.

But I’m learning that sometimes belief looks like showing up alone, in a city where nobody knows you,
and backing yourself anyway.

This weekend I’m in Adelaide with MATCHA,
standing behind the product I created because I truly believe it can make life cleaner,
calmer and easier for cat homes across Australia.

It’s not always easy.
It’s definitely not always comfortable.

But this dream means too much to me not to keep showing up.

For the cats.
For the people who love them.

And for the little business I’m building,
one brave step at a time......

Dr T x

28/06/2026

Your cat’s litter tray can change your whole home.

MATCHA is Australia’s first Vet-developed,
plant-based clumping cat litter,
made for cleaner trays,
calmer homes and happier cats.

With natural odour control, low dust, low tracking, fast clumping and longer lasting value, it’s cat litter designed by a Veterinarian who understands cats and the homes they live in.

No artificial fragrances.
No smell, naturally.
No mess, no stress.

💚 Dr T

19/06/2026

5 ⭐ approval from Meowmy and Cats!

Address

Sydney, NSW

Website

http://bestfurforward.com.au/, https://linktr.ee/matchalitter

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