Hooper Ruff

Hooper Ruff Australian made dog care products & personalised collars and leashes

27/05/2026

The GSP life isn’t for everyone…

11/05/2026

The Pointadore collab is finally here 🐾
Cards are with Monica now - once she’s had a look, they’ll be heading straight into her puppy packs so every new Pointadore baby goes home with something special from day one.

Monica’s also getting access to our wholesale portal so she can browse and see if she wants to stock up whenever she needs to - because this isn’t a one-and-done, it’s an ongoing thing.

Now we want to hear from you 👇 If you’ve ever brought home a puppy, what was in your pack that you actually loved? And what was a total waste of space? Drop it in the comments - we’re genuinely curious (and so is Monica 👀)

29/04/2026

We have the most exciting partnership in the works with the incredible Monica at ✨

Monica and I spent over an hour on the phone this week just geeking out about what we can create for new GSP moms and dads - because bringing home a GSP puppy is such a special, chaotic, wonderful time and we want to make it even more memorable.

We’re talking discount codes, customized waterproof collars sized for tiny puppy necks (with a thicker band upgrade waiting for them when they become the big buff heads we know they’ll grow into 🐾), access to our wholesale Hooper Ruff products and SO much more still brewing.

Monica puts so much love into her puppy packs and we want to make sure ours reflect that same energy.

We want to hear from YOU - what was in your breeder’s puppy pack that genuinely excited you? What do you still think about? What felt really important in those early days?

Drop it in the comments👇 because we’re building something special and your experience matters to us!

21/04/2026

And just like that we are droning in orders - thank you everyone 🧡

20/04/2026

So I have a GSP and for those who don’t know, that’s a German Shorthaired Pointer and I recently got connected with the most incredible GSP breeder here in Australia. Her name is Monica and her breeding business is called Pintadore GSPs.

If you’re not familiar with the breeding world here, Australian breeders genuinely operate at such a high level. They really care about the breed. And Monica? Her litters are beautiful and the love she puts into her puppy packs is something else.
She reached out and said, should we do something together? And I was like - hell yeah.

Because think about it. When you get a GSP puppy, you don’t know what they eat, what they wear, what they need. That puppy pack is everything. It’s the starting point.
So before we figure out what that collaboration looks like, I’m sending Monica every single colour of the collars and leads we make - so she can feel the material, see the colours in person and decide what she loves. Because she knows these dogs better than anyone. She should be the one to make recommendations.

I just love doing stuff like this. Two Australian businesses, both female founded, figuring out something that’s genuinely good for the dogs and the people who love them.

I’ll keep you posted on what we come up with - but for now, this is what’s going out the door. 🐾

Oh, and if you want to see some seriously cute GSP’s see what Monica and her pack are up to here -

What do your collar colours ACTUALLY look like on real dogs?”Fair question… because studio lighting ≠ real life.So inste...
12/04/2026

What do your collar colours ACTUALLY look like on real dogs?”

Fair question… because studio lighting ≠ real life.

So instead of gatekeeping it - we’re showing you.

Meet Arlo & Lexi 🐾
Two Sunshine Coast GSPs who have basically turned into our unofficial colour swatch team… along with a few very well-dressed friends (check them out here .and.lexi

Here’s what our colours really look like:

Doug Bora Bora Blue
Norman in Oxford Navy
Spencer in British Racing Green (see more .melbourne or )
Pepper in Brunello Brown (check her out )
Ebony in St. Moritz Snow
Lottie in Aperol Spritz (follow her )
Noah in Oxford Navy
Hank in Hermès Orange

No fancy lighting.
No editing tricks.
Just real dogs, wearing real Hooper Ruff.

We’ll be doing a lot more of this this year - because you deserve to actually see what you’re buying.

So… which colour are you picking? 👇

12/04/2026

Working on a Sunday but honestly, we wouldn’t have it any other way 🐾

The boat promotion has been going SO well - we’ve been giving out so many freebies and the support has been incredible. Posie has been getting fully behind it too… 30 seconds on set and she’s already acting like a total pro 🐶✨

Also… spoiler alert 👀 another promotion is coming very soon, so watch this space!
In other news, we’re cutting down on studio time this year and shifting to creating all of our own in-house content and we’re kicking things off with our 2nd least favourite colour… white 🤍

Honestly though? It looked SO good on Posie that I’ll probably end up keeping it for myself after this 😂 But first - this shoot. And there is SO much more imagery coming your way with it. We cannot wait to share it all with you 🖤

12/04/2026

Working on a Sunday but honestly, we wouldn’t have it any other way 🐾

The bow promotion has been going SO well - we’ve been giving out so many freebies and the support has been incredible. Posie has been getting fully behind it too… 30 seconds on set and she’s already acting like a total pro 🐶✨
Also… spoiler alert 👀 another promotion is coming very soon, so watch this space!

In other news, we’re cutting down on studio time this year and shifting to creating all of our own in-house content and we’re kicking things off with our 2nd least favourite colour… white 🤍

Honestly though? It looked SO good on Posie that I’ll probably end up keeping it for myself after this 😂 But first - this shoot. And there is SO much more imagery coming your way with it. We cannot wait to share it all with you 🖤

Hooper Ruff is officially a finalist for the 2026 BEAM Awards ✨Honestly, another pinch me moment.From multiple finalist ...
10/04/2026

Hooper Ruff is officially a finalist for the 2026 BEAM Awards ✨

Honestly, another pinch me moment.

From multiple finalist spots and wins over the past few years to standing here again - it’s one of those full-circle feelings where you realise the grind, the early mornings, the risks, and the sacrifices are actually leading somewhere.

Building a brand in this space isn’t easy. It’s saturated, it’s demanding, and there’s so much behind the scenes that people don’t see. We’ve always been open about that - because if you’re stepping into this industry, you deserve to know the reality.

But moments like this? They mean everything.

It’s recognition. It’s validation. And it’s a reminder that staying real, honest and committed to what we do is worth it - year after year.

Thank you to the BEAM Awards, the judges and everyone involved. We genuinely love what we do and this just confirms we’re on the right path 🤍

09/04/2026

Yes! There are still some bows left - some are already SOLD OUT. You might want to be quick!

07/04/2026

True story

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Sunshine Coast, QLD

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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