06/08/2026
Warning - this is a long read but I encourage you to read it with an open mind and an open heart. 💜 For anyone who has conducted business with me or is planning to in the foreseeable future, please do so.
Expectations vs Reality
I write this post to create awareness of how I conduct my business.
As a sales agent, acting on behalf of an owner who has enlisted my services, my role is to gather information from the horse’s owner including history, vices, soundness etc. It is their discretion to provide me with relevant information. If I can, I will even talk to previous owners of the horse to find out as much as possible to give me an extensive history.
Once the horse is here I conduct my own assessment of the horse’s behaviour, temperament, how it behaves under saddle, sometimes with different riders and in a new environment, and occasionally floating the horse off property. I have a checklist that I run through.
The horse’s welfare is always my utmost priority.
When I write the advertisement, I include as much information as possible, listing both the strengths and the challenges of the horse. It is the potential buyer’s responsibility to read it thoroughly and ensure they understand what is being presented. Questions are always welcomed.
The reason I include so much detail is because I am not trying to simply sell horses. I am trying to create the right match. My goal is to find each horse a home where both horse and rider have the best opportunity to thrive together and avoid the disappointment that comes from an unsuitable partnership. A vet check is always welcomed at the purchaser’s expense should they choose to do so.
I am only aiming for happy matches. The last thing I want is for an owner, purchaser, or horse to be unhappy.
THIS IS NOT WHY I DO WHAT I DO!!!! A little louder for the ones in the back!!!
I genuinely care about finding the right homes for these horses. Horses are incredibly perceptive animals. They don’t just move into a new paddock. They move into a completely new world with different people, routines, surroundings and other animals. How they settle can vary because every environment is different, and there will always be an element of the unknown.
What I can do is everything within my power to assess each horse honestly, provide as much information as possible, and work hard to find the most suitable partnership from the beginning. My first priority has always been, and always will be, that both the horse and the new owner are happy.
Now, as the sales agent, it is my job to find the horse a suitable home, which I have successfully done multiple times. However, I stipulate that this is where my role actually finishes.
I’ve stayed in contact with many of you who have purchased a horse through me and I wouldn’t change that for the world. The little updates and beautiful relationships created have been what has kept me going.
Over the years I have given a big chunk of my time providing after-sales advice for FREE. To the clients who I have formed a connection with, I appreciate you, and again I wouldn’t change it for the world. I value every single one of you. 💜
If a horse purchased through me doesn’t end up being suitable or behaves in a different manner in their new environment, I will always seek to find a resolution. Horses are sentient beings with feelings of their own. They respond to change, and sometimes that means behaviours can change too.
I CANNOT FORESEE THE FUTURE, but what I can say is that every horse is capable of changing depending on its circumstances, and I cannot be held accountable for that. This is simply too great a responsibility for any sales agent to carry.
Any horse that comes through here does so through signed contracts. If you are unsure, please have a legal representative read over them.
To avoid any confusion, I will stipulate that it is not my personal responsibility to take a horse back legally unless it is specifically outlined in the contract. There is a rundown of the options that can be offered if a match doesn’t work out. However, there may be some confusion around them, so let me clear things up.
Expectation:
1. That Serenity Equine personally takes the horse back and offers a full refund.
2. That the owner of the horse takes the horse back and gives the purchaser a full refund.
Reality:
1. As the representative, it’s not my right or responsibility to take the horse back and offer a full refund.
2. I contact the owner who enlisted my services to find their horse a home and provide them the opportunity to take the horse back and refund the new owner, should they choose to do so. This would be a personal choice and not everyone is in a position to do so, nor are they obliged.
3. The horse is returned to Serenity Equine Training and the purchaser enlists me as their sales agent to rehome the horse on their behalf. This is not simply to seek monetary gain. Believe me, the little extra I receive on these horses is nowhere near equal to the time, care and input invested. Discounts can be applied where appropriate and at my discretion.
I will only engage with clients who can remain reasonable and respectful.
This post is simply to avoid any future doubt and provide a clear understanding of how I operate. At the heart of everything I do is the welfare of the horse and creating the best possible match between horse and human. That has always been my intention, and it always will be.
Thank you for reading.
Bek - Serenity Equine Training xx
