15/08/2026
๐๐ผ๐บ๐ฒ๐ผ๐ป๐ฒ ๐บ๐ฒ๐๐๐ฎ๐ด๐ฒ๐ฑ ๐บ๐ฒ ๐๐ต๐ถ๐ ๐๐ฒ๐๐๐ฒ๐ฟ๐ฑ๐ฎ๐ ๐ฎ๐ป๐ฑ ๐ถ๐ ๐ด๐ผ๐ ๐บ๐ฒ ๐๐ต๐ถ๐ป๐ธ๐ถ๐ป๐ดโฆ
โyour products look amazing but I can buy much cheaper in the supermarketโ
and yep, looking at the price on the front of the bag, you absolutely can.
but letโs look at what youโre actually getting for that price and compare apples with applesโฆ
this 200g bag of โlamb jerkyโ is $๐ต.๐ต๐ต. the declared lamb content is ๐ฏ๐ด%, meaning thereโs 76g of declared lamb in the entire 200g bag.
if we look exclusively at the lamb theyโve declared, 200g worth would actually cost you $๐ฎ๐ฒ.๐ฎ๐ต.
our lamb liver is $๐ญ๐ฑ.๐ต๐ฑ for 150g and the ingredient list is exactly that:
100% Australian lamb liver.
nothing added. no fillers, flavours, humectants or preservatives. just lamb liver.
at the same 200g comparison, ours works out to $๐ฎ๐ญ.๐ฎ๐ณ.
so while $๐ต.๐ต๐ต vs $๐ญ๐ฑ.๐ต๐ฑ looks like a pretty big difference when youโre standing in the supermarket aisle, what youโre actually getting for your money tells a slightly different story.
and just to be clear (๐คฃ) the supermarket product DOES contain other meat + meat co-products outside of the 38% lamb declared. weโre looking exclusively at the ingredient being marketed on the front of the bag: lambโฆ because, ya know, thatโs what youโd expect to find in lamb jerky lol.
itโs just a lil reminder to turn the bag over every now and then.
read the ingredients.
look at the percentages.
know what youโre actually paying for. โก
love ya xoxo
ps. sorry if you hate maths.