Sutherland Shire Raw

Sutherland Shire Raw Sutherland Shire Raw is a small family run business providing pet owners with fresh meat, organs, bones, treats and BARF Blends.
(1)

Conveniently located in Heathcote 2233, less than an hour from the Sydney CBD or 30 mins from Wollongong.

03/09/2026

๐—ž๐—œ๐—•๐—•๐—Ÿ๐—˜ ๐——๐—˜๐—–๐—ข๐——๐—˜๐——: ๐—ช๐—›๐—ฌ ๐—ง๐—›๐—˜ ๐—ง๐—ข๐—ฃ ๐—™๐—œ๐—ฉ๐—˜ ๐— ๐—”๐—ง๐—ง๐—˜๐—ฅ, ๐—•๐—จ๐—ง ๐—ก๐—˜๐—ฉ๐—˜๐—ฅ ๐—ง๐—˜๐—Ÿ๐—Ÿ ๐—ง๐—›๐—˜ ๐—ช๐—›๐—ข๐—Ÿ๐—˜ ๐—ฆ๐—ง๐—ข๐—ฅ๐—ฌ

When reading a dog-food label, the first five ingredients are a useful place to begin. Ingredients are generally listed in descending order by weight as they enter the formulation, so those near the beginning usually make up a substantial part of the recipe. However, the label does not disclose the percentage of each ingredient.

๐—™๐—ผ๐—ฟ ๐˜๐—ต๐—ถ๐˜€ ๐—ณ๐—ถ๐˜€๐—ต-๐—ฏ๐—ฎ๐˜€๐—ฒ๐—ฑ ๐—ฑ๐—ฟ๐˜† ๐—ณ๐—ผ๐—ผ๐—ฑ, ๐˜๐—ต๐—ฒ ๐˜๐—ผ๐—ฝ ๐—ณ๐—ถ๐˜ƒ๐—ฒ ๐—ถ๐—ป๐—ด๐—ฟ๐—ฒ๐—ฑ๐—ถ๐—ฒ๐—ป๐˜๐˜€ ๐—ฎ๐—ฟ๐—ฒ:
๐ŸŸ Whole herring
๐ŸŸ Salmon
๐ŸŸ Monkfish
๐ŸŸ Acadian redfish
๐ŸŸ Flounder

At first glance, that looks straightforward. All five are specifically named fish rather than vague terms such as โ€œfishโ€, โ€œmeatโ€ or โ€œanimal proteinโ€.

But there is an important detail consumers should understand.

๐—™๐—ฟ๐—ฒ๐˜€๐—ต ๐—ถ๐—ป๐—ด๐—ฟ๐—ฒ๐—ฑ๐—ถ๐—ฒ๐—ป๐˜๐˜€ ๐—ฐ๐—ผ๐—ป๐˜๐—ฎ๐—ถ๐—ป ๐˜„๐—ฎ๐˜๐—ฒ๐—ฟ
These fish are described by the manufacturer as raw ingredients. Raw fish contains a considerable amount of moisture, and that water contributes to its weight when the ingredients are listed.

During kibble production, much of that moisture is removed. This means an ingredient can appear prominently on the list because of its original wet weight, while contributing less to the finished dry kibble than its position might suggest.

๐—ง๐—ต๐—ฒ๐—ฟ๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ, ๐˜๐—ต๐—ฒ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐—ณ๐—ถ๐˜ƒ๐—ฒ ๐—ถ๐—ป๐—ด๐—ฟ๐—ฒ๐—ฑ๐—ถ๐—ฒ๐—ป๐˜๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ป๐—ผ๐˜ ๐—ป๐—ฒ๐—ฐ๐—ฒ๐˜€๐˜€๐—ฎ๐—ฟ๐—ถ๐—น๐˜†:
๐Ÿ‘“ The five largest ingredients after cooking
๐Ÿ‘“ The five largest sources of dry matter
๐Ÿ‘“ The five largest contributors of protein

That does not make the fish ingredients unimportant. It simply means their positions need to be interpreted in the context of how dry food is manufactured.

๐—Ÿ๐—ผ๐—ผ๐—ธ ๐—ถ๐—บ๐—บ๐—ฒ๐—ฑ๐—ถ๐—ฎ๐˜๐—ฒ๐—น๐˜† ๐—ฏ๐—ฒ๐˜†๐—ผ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐˜๐—ผ๐—ฝ ๐—ณ๐—ถ๐˜ƒ๐—ฒ
The sixth ingredient is whole hake, providing another named fish source.

๐—œ๐˜ ๐—ถ๐˜€ ๐—ณ๐—ผ๐—น๐—น๐—ผ๐˜„๐—ฒ๐—ฑ ๐—ฏ๐˜†:
๐ŸŸ Sardine meal
๐ŸŸ Herring meal
๐ŸŸ Blue whiting meal
๐ŸŸ Po***ck meal

Fish meals have already had much of their water and fat removed, making them more concentrated sources of protein and minerals than raw fish by weight.

Although these meals sit outside the top five, they may make an important contribution to the finished food. This is a good example of why stopping at ingredient number five can create an incomplete picture.

Dehydrated salmon also appears later in the list, adding another concentrated fish ingredient.

๐—™๐˜‚๐—ฟ๐˜๐—ต๐—ฒ๐—ฟ ๐—ฑ๐—ผ๐˜„๐—ป ๐˜๐—ต๐—ฒ ๐—น๐—ถ๐˜€๐˜ ๐˜„๐—ฒ ๐—ณ๐—ถ๐—ป๐—ฑ:
๐ŸŸ Whole red lentils
๐ŸŸ Whole pinto beans
๐ŸŸ Whole green lentils
๐ŸŸ Whole navy beans
๐ŸŸ Whole peas

Each appears separately, and none is included in the top five. However, when related ingredients occur multiple times, it is sensible to consider their possible collective contribution.

The label does not tell us how much of each is used, so we cannot calculate the total proportion of legumes and pulses from the ingredient list alone. Nor should we automatically assume that every ingredient appearing further down is nutritionally insignificant.

This does not prove that the ingredients have been deliberately divided to change their positions. It simply illustrates why consumers should read the entire list and mentally group similar ingredients, rather than examining every item in isolation.

๐—ช๐—ต๐—ฎ๐˜ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜๐—ต๐—ฒ ๐—ณ๐—ฎ๐˜๐˜€?
The recipe contains sunflower oil, herring oil and safflower oil.

Herring oil supplies marine fats, while sunflower and safflower oils are plant-derived fats. Their positions tell us that they are present, but not their quantities or the finished foodโ€™s overall fatty-acid balance.

For that, we would need more detailed nutrient information from the manufacturer.

๐—ช๐—ต๐—ฎ๐˜ ๐—ฎ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ ๐—ถ๐—ป๐—ด๐—ฟ๐—ฒ๐—ฑ๐—ถ๐—ฒ๐—ป๐˜๐˜€ ๐—ฑ๐—ผ๐—ถ๐—ป๐—ด?
Some ingredients have functions that may not be immediately obvious:

๐Ÿ“Œ Natural fish flavour is generally used to improve palatability.
๐Ÿ“Œ Dried apple pomace contributes dietary fibre.
๐Ÿ“Œ Dried chicory root is commonly included as a source of prebiotic fibre.
๐Ÿ“Œ Bacillus coagulans fermentation product is included as a microbial ingredient.
๐Ÿ“Œ Mixed tocopherols, citric acid and rosemary extract assist with preservation.
๐Ÿ“Œ Added vitamins and chelated minerals help the finished food meet its intended nutritional profile.

Pumpkin, squash, greens, fruits, kelp and several botanicals also appear, but because they are listed quite far down, consumers should be careful not to let attractive front-of-pack imagery give them more nutritional significance than the ingredient list supports.

๐—ช๐—ต๐—ฎ๐˜ ๐—ฑ๐—ผ๐—ฒ๐˜€ โ€œ๐Ÿด๐Ÿฑ% ๐—ฎ๐—ป๐—ถ๐—บ๐—ฎ๐—น ๐—ถ๐—ป๐—ด๐—ฟ๐—ฒ๐—ฑ๐—ถ๐—ฒ๐—ป๐˜๐˜€โ€ ๐—บ๐—ฒ๐—ฎ๐—ป?
The packaging states that the recipe contains 85% animal ingredients. The manufacturer explains that this figure is approximate and is derived from the ingredients in their unprocessed state.

That claim should not automatically be interpreted as meaning that 85% of the finished kibbleโ€™s dry matter is fish, or that 85% of its protein comes from animal sources. Those are different measurements.

๐—ง๐—ต๐—ฒ ๐˜๐—ฎ๐—ธ๐—ฒ๐—ฎ๐˜„๐—ฎ๐˜†
The top five ingredients matter because they provide a quick snapshot of how a food begins. In this example, they show five clearly identified fish ingredients.

๐—•๐˜‚๐˜ ๐˜๐—ต๐—ฒ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜๐—ฒ ๐˜€๐˜๐—ผ๐—ฟ๐˜† ๐—ผ๐—ป๐—น๐˜† ๐—ฎ๐—ฝ๐—ฝ๐—ฒ๐—ฎ๐—ฟ๐˜€ ๐˜„๐—ต๐—ฒ๐—ป ๐˜„๐—ฒ ๐—ฐ๐—ผ๐—ป๐˜๐—ถ๐—ป๐˜‚๐—ฒ ๐—ฟ๐—ฒ๐—ฎ๐—ฑ๐—ถ๐—ป๐—ด:
๐Ÿ“Œ Moisture-rich raw fish occupies the first several positions
concentrated fish meals follow
๐Ÿ“Œ Multiple legumes and beans appear separately
๐Ÿ“Œ Dehydrated salmon adds another concentrated animal ingredient
๐Ÿ“Œ Several different oils supply fat
๐Ÿ“Œ Fibres, palatants, vitamins, minerals and microbial ingredients complete the formulation

An ingredient list can help us ask better questions, but it cannot tell us everything about ingredient percentages, digestibility, protein quality, bioavailability or how well the final food performs for an individual dog.

This is not a review or a recommendation for or against the product. It is an educational example showing why the top five ingredients are important (and giving you a visual on what they are), but should always be considered alongside the entire formulation, the nutritional analysis, and the manufacturerโ€™s supporting information.

๐Ÿ“… SAVE THE DATE โ€” SEPTEMBER EVENTS! ๐ŸพWeโ€™re hitting the road this September, travelling across Sydney & the Illawarra! ๐ŸššF...
01/09/2026

๐Ÿ“… SAVE THE DATE โ€” SEPTEMBER EVENTS! ๐Ÿพ

Weโ€™re hitting the road this September, travelling across Sydney & the Illawarra! ๐Ÿšš

Find us at selected events with our stall stocked with treats, toys, supplements & more, or use us as a convenient pickup point for your preordered raw meats, bones & treats ๐Ÿฅฉ

๐Ÿ“ฑ Send us a message to preorder and secure your pickup!

THIS WEEKEND:
๐Ÿ“ Minto
๐Ÿ“ The Illawarra

Come say hi, stock up on goodies and grab your preorders while weโ€™re in your area! ๐Ÿถโค๏ธ

Preorders for collection this week due now ! Donโ€™t forget we are offering free pickup as well as paid delivery services ...
31/08/2026

Preorders for collection this week due now !

Donโ€™t forget we are offering free pickup as well as paid delivery services to the Illawarra this weekend ๐Ÿšš

Fresh this week-

Beef Mince, Diced & Chunks ๐Ÿ„
Kangaroo Mince, Diced & Chunks ๐Ÿฆ˜
Semi Lean Mince ๐Ÿ„๐Ÿฆ˜๐ŸŽ
Cat Delight ๐Ÿฑ
Pork Mince & Chunks ๐Ÿท
Lamb Mince & Chunks ๐Ÿ‘
Goat Mince & Chunks ๐Ÿ
Roo Tail & Lamb Ribs ๐Ÿฆด

Send us a message or comment below to place your order !
Orders for delivery on Sunday must be in and paid for by 3pm Saturday ๐Ÿพ ๐Ÿฅฉ

๐Ÿ“ฃ Calling all Pet Parents of the Illawarra! ๐ŸพWeโ€™re trialling something super exciting โ€” Sutherland Shire Raw is heading ...
28/08/2026

๐Ÿ“ฃ Calling all Pet Parents of the Illawarra! ๐Ÿพ

Weโ€™re trialling something super exciting โ€” Sutherland Shire Raw is heading to the Illawarra! ๐Ÿšš

Our first delivery run will be Sunday 6th September, with two ways to get your order:

๐Ÿพ FREE PICKUP
West Wollongong Scout Hall
โฐ Between 9โ€“9:30am

๐Ÿšš HOME DELIVERY โ€“ $10
Available to suburbs between Helensburgh & Albion Park

Stock up on your favourite raw meats, bones, organs, treats and more and weโ€™ll bring your order down with us!

๐Ÿ“ฑ Send us a message via social media or 0493298298 to place your order.

โฐ Orders must be placed AND paid for by 3pm Saturday 5th September.

Weโ€™re hoping to make Illawarra deliveries a regular occurrence, so if youโ€™d love to see us delivering to your area regularly, please support our first run! ๐Ÿงก๐Ÿพ

27/08/2026

OPENING AT 10am today 28/8/26

Due to maintenance issues instore we will be opening a little later today !
We apologise for any inconvenience ๐Ÿพ

Thankyou to The Dobermann Club of NSW for having us at their Double Show today ๐Ÿพ We saw so many beautiful Dobermanns of ...
27/08/2026

Thankyou to The Dobermann Club of NSW for having us at their Double Show today ๐Ÿพ

We saw so many beautiful Dobermanns of all agesโค๏ธ

Shout out to Trueeco for the pawsome enzyme cleaner and helping us pack up the stall at the end of the day ๐Ÿถ

If you are apart of a breed club or dog sport club and are looking for sponsors/vendors for your event reach out as we would love to be involved ๐Ÿ•

Fresh this week- Chicken Necks & Feet ๐Ÿ“ Turkey Necks ๐Ÿฆƒ Sardines ๐ŸŸ Quail Eggs ๐Ÿณ 20% Off Rabbit Mince ๐Ÿฐ Whole and Skinned ...
26/08/2026

Fresh this week-

Chicken Necks & Feet ๐Ÿ“
Turkey Necks ๐Ÿฆƒ
Sardines ๐ŸŸ
Quail Eggs ๐Ÿณ 20% Off
Rabbit Mince ๐Ÿฐ
Whole and Skinned Rabbits also available ๐Ÿพ

Donโ€™t forget to check out of range of frozen minces, offals and bones as well ๐Ÿฅฉ

Happy International Dog Day ๐Ÿ• We are offering a range of deals in-store this week to celebrate ๐Ÿฅณ โค๏ธLIMITED WHILST STOCKS...
26/08/2026

Happy International Dog Day ๐Ÿ•

We are offering a range of deals in-store this week to celebrate ๐Ÿฅณ โค๏ธ

LIMITED WHILST STOCKS LAST ๐Ÿพ
Opening hours-
Wednesday: 2pm till 6pm
Thursday: 9am till 5pm (also find us at DOGSNSW Spring Fair from 10am)
Friday: 9am till 5pm
Saturday: 9am till 3pm
Sunday: 8am till 1pm

https://www.sutherlandshireraw.com.au

Kirsten was missing in action from the shop yesterday as her and Willow attended 2026 NSW Scentwork State Titles ๐Ÿ’™Willow...
22/08/2026

Kirsten was missing in action from the shop yesterday as her and Willow attended 2026 NSW Scentwork State Titles ๐Ÿ’™

Willow was entered in 4 advanced searches- Containers, Exteriors, Interiors & Vehicles. She managed to qualify in all 4 searches and she secured her Advanced Scentwork Title meaning she now moves up to Excellent Level Trial searches ๐Ÿ†

She was the only standard sized Bull Terrier in attendance yesterday and we believe she may be the only Bull Terrier in NSW who is competing in excellent level searches ๐Ÿคฉ

Couldnโ€™t be prouder of this little lady and we definitely can put her amazing work ethic at 9 years old down to the pawsome treats and meat she gets from Sutherland Shire Raw ๐Ÿฅฉ

Thankyou team Terrier for all of your support yesterday and good luck to everyone competing the remainder of the weekend ๐Ÿพ

19/08/2026

Looking to try a new sport with your pooch ?

This weekend there will be taster courses for Scurry dog !

Come and watch Willow and Myself perform on Sunday afternoon at Dog Lovers Festival

Address

Shop 1/1339-1341 Princes Highway Heathcote
Heathcote, NSW
2233

Opening Hours

Wednesday 2pm - 6pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 3pm
Sunday 8am - 1pm

Telephone

+61493298298

Alerts

Be the first to know and let us send you an email when Sutherland Shire Raw posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Sutherland Shire Raw:

Shortcuts

Share

Category