LifeWise

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LifeWise The all Australian and most technically advanced holistic and all natural food for dogs and cats.
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The Dog Lovers Festival hits Melbourne this weekend and we’ll be there both days.Come say hi to the LifeWise stand. The...
15/10/2026

The Dog Lovers Festival hits Melbourne this weekend and we’ll be there both days.

Come say hi to the LifeWise stand. The team will be on hand answering your nutrition questions face to face.

17-18 october stand D206

Drop a comment if you’re planning to swing by. We’d love to meet you.

A question we hear a lot from pet parents: does raw really mean more nutritious than kibble? Here’s what actually happen...
13/10/2026

A question we hear a lot from pet parents: does raw really mean more nutritious than kibble? Here’s what actually happens to nutrients during extrusion. The mechanism, not the marketing.

Kibble is made through extrusion: short bursts of heat and pressure, not a slow simmer. That process gelatinises starch and breaks down anti-nutrients, and in one peer-reviewed study on grain-free diets, it even left amino acids easier to digest than the raw ingredients going in.

It’s not loss-free, though. Some heat-sensitive vitamins do decline during processing, which is exactly why formulators build that expected loss into the premix from the start.

Did any of this surprise you? Tell us below 👇

12/10/2026

This kitten found the bag before anyone could pour the bowl 🐾
Apparently sharing isn’t really his thing.
Tag someone whose cat would do the exact same thing 👇

What a fun final day Melbourne Royal Show! ‘Dan the dog food man’ had the joy of choosing the prettiest girl in today’s ...
04/10/2026

What a fun final day Melbourne Royal Show! ‘Dan the dog food man’ had the joy of choosing the prettiest girl in today’s competition ☺️
That’s a wrap for our sponsorship for the All Breeds Championship Dog Show 2026!! See you next year! 👋

02/10/2026

Poop's the big one, but it's not the only sign your dog's food is doing its job. Bill runs through six more, each one just as telling:

Coat and skin: dull or flaky can mean fats and proteins aren't being absorbed.
Energy: steady beats a dog who crashes mid-afternoon.
Weight: needing way more food than normal to hold it usually comes down to digestibility.
Gut microbiome: a food that digests well also feeds the good bacteria behind it.
Appetite: picking at food or losing interest often means it's not sitting right.

Which one have you noticed with your own dog? Tell us below.

30/09/2026

Ever really looked at what comes out the other end? Bill, 40+ years formulating pet food, says it's one of the clearest signs of how well your dog's food is actually working.

Tell us what you've noticed with your own dog.

When it comes to immune health, your dog's gut carries more weight than most people realize. 🐾Purple Boost works from th...
30/09/2026

When it comes to immune health, your dog's gut carries more weight than most people realize. 🐾

Purple Boost works from there, with four ingredients backed by real research, doing their job quietly with every meal.

Swipe through to see what's actually inside, then tell us: what's the one ingredient that makes you trust a label? 👇

21/09/2026

We're proud to be a Major Sponsor of the LifeWise Dog Pavilion at this year's Melbourne Royal Show. 🐾

It's recognition for the same thing we've focused on since day one — real, science-backed nutrition, not shortcuts.

To celebrate, we've got 20 double passes to give away, good for any day from September 24 to October 4.

Comment 🐾 below before Friday the 25th at 11:59pm to enter. We'll randomly pick 20 winners and send your tickets by DM.

Come say hi — we'll be at the LifeWise Dog Pavilion for the whole show.

This promotion is not sponsored, administered, or associated with Instagram or Facebook.

18/09/2026

Meet Bill — the reason LifeWise formulas are what they are.

40+ years in pet nutrition, and he's still not done learning.
What would you ask him? Drop your questions below — we might bring him back to answer them. 🐾

Ever wonder why some dogs handle change —new food, travel, stress so much better than others? It usually comes down to w...
18/09/2026

Ever wonder why some dogs handle change —new food, travel, stress so much better than others? It usually comes down to what's happening in their gut.

Swipe through to see the two things every healthy gut actually needs.

Does your dog's stomach react to change more than others? Tell us in the comments. 🐾🐾

Address

600 Gregory Terrace, Bowen Hills
Brisbane, QLD
4006

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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