Australian Wagyu Association

Call Directions Website

Australian Wagyu Association Wagyu offers the finest quality of beef available in Australia. Highly prized for the exceptional meat quality and exquisite marbling!

Wagyu is a unique breed that has amongst its key attributes, other than the exquisite marbled beef quality, a high calving ease, excellent (docile) temperament, resilient in the feedlot and has a high (dressing percentage) carcass yield. Most important is the economic value derived from each animal, which is currently 100% more than pastoral cattle, sold at either the farm gate or as a long fed carcass. Wagyu breeding requires patience as it takes time to build up a viable herd and end markets, this then becomes your own economic moat.

15/10/2026

Discover More in Your Membership Than You Realise

Your AWA membership is packed with tools, services and opportunities designed to help you make better breeding and business decisions, but how many are you actively using?

At the 2026 AWA Member Workshop & AGM, we'll take a closer look at the programs delivering value to members every day, from Helical and Wagyu Breeding Values to MateSel, research initiatives, member services and emerging technologies shaping the future of the breed.

If you've ever wondered whether you're getting the full return on your membership investment, this workshop is for you. Join the AWA team and fellow members on the Gold Coast to discover what's available, what's new, and how these tools can help drive better outcomes for your operation.

📍 QT Gold Coast
📅 1-2 November 2026

Registrations are open. Head to the AWA website.

Position Your Brand at the Heart of the Global Wagyu IndustryLooking to connect with producers, industry leaders and dec...
08/10/2026

Position Your Brand at the Heart of the Global Wagyu Industry

Looking to connect with producers, industry leaders and decision-makers across the Wagyu supply chain?

The Australian Wagyu Association's 2027 Partnership Program is open, offering businesses the opportunity to engage with our growing membership of more than 1,700 members, gain year-round brand exposure and build meaningful industry relationships.

With an exciting new 2.5-day WagyuEdge'27 format in Adelaide, an enhanced Industry Showcase, the prestigious Wagyu Branded Beef Competition, and the introduction of the Wagyu Carcase Royale, 2027 presents more opportunities than ever to showcase your brand and support the advancement of the Wagyu industry.

Whether you're looking to generate leads, strengthen customer relationships, launch new products or raise your profile within the sector, there's a partnership opportunity to suit your objectives.

📖 Download the 2027 Partnership Prospectus - info in the comments
📩 Contact our team to discuss the opportunities available

Partner with the AWA and be part of driving growth, innovation and excellence across the global Wagyu industry.

SAVE THE DATEAustralia's biggest week in beef and Wagyu is coming.In just one journey, you'll experience: ✅ Global indus...
06/10/2026

SAVE THE DATE

Australia's biggest week in beef and Wagyu is coming.

In just one journey, you'll experience:
✅ Global industry leaders
✅ World-class education and innovation
✅ Networking with producers, brands and supply chain partners
✅ Insights into consumer trends and global demand
✅ Australia's largest celebration of the beef industry

Join us at WagyuEdge'27 in Adelaide before continuing the experience at Beef Australia 2027 in Rockhampton.

📅 27-29 April 2027 | WagyuEdge'27
📅 2-8 May 2027 | Beef Australia 2027

Make sure these dates are in your calendar. You won't want to miss it.

FINAL CALL: Entries Close TodayToday is your last chance to enter the 2027 Wagyu Branded Beef Competition.This is where ...
04/10/2026

FINAL CALL: Entries Close Today

Today is your last chance to enter the 2027 Wagyu Branded Beef Competition.

This is where Australia's best branded Wagyu programs are recognised. It's where products are independently assessed, industry benchmarks are set, and champions are crowned.

If you've been considering entering, don't wait any longer.

🥩 Showcase your brand. 🏆 Gain industry recognition. 🔥 Compete for Grand Champion honours.

The question isn't whether your Wagyu is exceptional.

The question is: are you ready to put it to the test?

Entries close today.

04/10/2026

Final weekend. Final chance.

Entries for the 2027 Wagyu Branded Beef Competition (WBBC) are closing soon.

Australia's leading branded Wagyu brands have entered. The question is... have you?

This is your opportunity to benchmark your product against the nation's best, gain industry recognition, and compete for the title of Grand Champion Wagyu.

Don't spend another year wondering where your brand stands.

🏅 Put it to the test. 🥩 Showcase your quality. 🔥 Make your mark.

📅 Entries close Monday 5 October.

Will your brand be our next champion?

Joining season is upon us. Have you modelled your matings yet?The mating decisions you make today will influence the fut...
03/10/2026

Joining season is upon us. Have you modelled your matings yet?

The mating decisions you make today will influence the future performance of your herd for generations to come.

MateSel helps breeders take the guesswork out of joining by evaluating all possible sire and dam combinations against their breeding objectives. Using pedigree information, Wagyu Breeding Values (WBVs) and $Index values, MateSel delivers optimised mating allocations designed to maximise genetic gain while managing inbreeding and maintaining long-term genetic diversity.

From sire selection and semen planning to backup mating recommendations, MateSel provides practical, data-driven insights to support better breeding decisions.

✅ Maximise genetic gain
✅ Manage inbreeding risk
✅ Optimise sire utilisation
✅ Plan with confidence

You define the objective. MateSel delivers the best possible outcome.

Learn more about MateSel and start planning your next joining today.

The benchmark for branded Wagyu excellence.Each year, the Wagyu Branded Beef Competition brings together Australia's lea...
02/10/2026

The benchmark for branded Wagyu excellence.

Each year, the Wagyu Branded Beef Competition brings together Australia's leading branded Wagyu programs in a showcase of quality, consistency and world-class eating experiences.

It's where the industry's best brands are recognised. It's where champions are made. And it's where benchmarks are set.

Could your brand be among them?

Entries are now open for the 2027 competition.

📅 Entries close 5 October 2026.

Enter today and see how your Wagyu measures up against Australia's best.

Are You Getting the Most Out of Your AWA Membership?Your membership gives you access to powerful tools, industry-leading...
01/10/2026

Are You Getting the Most Out of Your AWA Membership?

Your membership gives you access to powerful tools, industry-leading genetic evaluations, research programs, member services and resources designed to support your business.

Join us at the 2026 AWA Member Workshop & AGM where we'll explore the many ways AWA membership can create value for your operation, including updates on Helical, Wagyu Breeding Values, MateSel, research initiatives and much more.

Whether you're a long-standing member or new to the Association, this workshop will help you discover tools and opportunities you may not be using to their full potential.

📍 QT Surfers Paradise
📅 1-2 November 2026

✅ Registrations are now open. Link in comments

30/09/2026

When it comes to Wagyu genetics, timing matters. The sooner you have the data, the sooner you can make informed breeding and management decisions.

Through AWA's world-leading genetic evaluation program, breeders can receive Wagyu Breeding Values in less than 6 weeks from DNA submission.

Powered by:

✅ A global Wagyu database
✅ 512,000 genotypes
✅ 654,000 animals analysed
✅ 888,000 performance records
✅ Used by Wagyu breeders in 40 different countries

🌏 World-leading data.
🧬 Faster answers.
🐂 Better Wagyu breeding decisions.

"Succulent and buttery."That's how judges described the 2026 Grand Champion, Marble King Wagyu.With lasting juiciness, r...
30/09/2026

"Succulent and buttery."

That's how judges described the 2026 Grand Champion, Marble King Wagyu.

With lasting juiciness, rich umami and delicate earthy, caramel-like flavours, it stood out amongst Australia's branded Wagyu programs to claim top honours.

Now it's your turn.

How would the judges describe your brand?

🔥 Exceptional marbling?
🔥 Outstanding flavour?
🔥 Unforgettable eating quality?

Entries are open for the 2027 Wagyu Branded Beef Competition.

Enter today and find out where your brand stands among Australia's best.

📅 Entries close 5 October 2026.

Address

Suite 6, 146 Marsh Street
Armidale, NSW
2350

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+61288807700

Website

Alerts

Be the first to know and let us send you an email when Australian Wagyu Association posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share