Itchy Pet

Bringing you useful resources to help care for your dog. Brought to you by Zoetis.

31/07/2026

If you're reading this, chances are something brought you here.

Maybe it's the licking that won't stop, the ear infections that keep coming back, the paws your dog chews on every night. Skin allergies in dogs show up in ways most owners don't immediately connect, because it's rarely just one symptom.

Itchy Pet's free online symptom checker helps you identify what your dog might be dealing with and what to do next, in minutes, from your phone. No vet visit required to get started.

Check your dog's symptoms now: 🔗 https://loom.ly/wcZA0RQ

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22/07/2026

Dogs. They exist so joyfully and completely in every single moment that they make us want to be better people. 🐶

They love us unconditionally, without hesitation, and without a single ounce of chill. They don't ask for much, just walks, snacks, the whole couch, and someone in their corner who knows them inside and out.

That's where a great vet makes all the difference. Someone who knows your dog by name, notices the small things, and keeps them healthy enough to cause maximum chaos for years to come.

Find a trusted vet near you here: https://loom.ly/6rgAfX8

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16/07/2026

The most allergenic food for dogs isn't something exotic.

It's beef, dairy, chicken and even wheat.

The proteins your dog has eaten every single day, for years, are the most likely food allergens. Not because the food is bad quality, but because the immune system can eventually start treating a familiar protein like a threat. The longer the exposure, the higher the risk.

The scratching you've blamed on grass, dust, or shampoo? It might be the food bowl.

And the only reliable way to find out isn't a blood test. Blood tests for food allergies in dogs are considered unreliable by most veterinary dermatologists. The gold standard is an elimination diet; 8 to 12 weeks of a protein your dog has never eaten before. Something genuinely novel to their immune system.

If you're not sure where to start, Dr Heidi is. She's a Small Animal Specialist Physician who will look at your dog's full history, diet, medication, symptoms, timeline, and guide you personally.

Ask Dr Heidi. 🔗 https://loom.ly/K4CKxTI

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07/07/2026

When you're allergic to pollen, you sneeze.

When your dog is allergic to the same pollen, they itch.

Dogs almost never get runny noses or watery eyes from allergies. Their immune system expresses it differently, through their skin. So, the scratching, the paw licking, the face rubbing on the carpet? That's your dog sneezing.

Here's what makes it worse: pollen doesn't even need to be inhaled to trigger a reaction. It gets absorbed directly through the skin. Every roll in the grass. Every walk. Every afternoon in the garden. The allergen is soaking in.

This is why skin allergies in dogs are so easy to miss, and so easy to mistake for just "a habit."

It's not a habit, it's an immune response, and it won't stop until the cause is found.

Learn what's really behind the itch with our online symptom checker → https://loom.ly/wcZA0RQ

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29/06/2026

DID YOU KNOW?💡

While we think of licking as "grooming," constant paw licking is often a dog's way of trying to "cool down" an allergic itch. The moisture feels good temporarily, but the enzymes in saliva can actually make the skin more irritated over time.

If your dog is treating their paws like a lollypop, it’s time to find the root cause. Check our blog for more itchy facts: https://loom.ly/w1fRodU

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23/06/2026

Scientists found that the sensation of an itch travels along the same nerve pathways as pain! 🤯 That means your dog’s constant scratching isn’t just annoying - it’s actually really uncomfortable for them.

If they’re stuck in an itch-scratch cycle, it’s time to break it. Use our 1-minute checker to see if their "itch" is actually an allergy or skin condition.

Let's get that tail wagging again! ⬇️ https://loom.ly/wcZA0RQ

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15/06/2026

If you’re seeing these signs, the "itch cycle" has already started. 🚩

Don’t wait for it to get worse. Spotting these three indicators early can save your dog weeks of discomfort.

Spotted a sign on the Red List? Don't leave it to chance. Get a professional opinion directly from our resident vet. 🩺 Fill out the form to Ask Dr. Heidi today: https://loom.ly/K4CKxTI

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10/06/2026

It doesn’t matter that the cushion is in pieces or the bin has been raided. When they look at you like that, you start to wonder if maybe the wind actually did it. 🐶🌪️

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29/05/2026

Is your dog’s scratching keeping you both up at night?

Red skin and constant licking might need more than just a fish oil supplement.

Discover why Omega-3s aren't the solution for itchy skin and what your vet can do to provide immediate relief. 🩺

Read more here: https://loom.ly/dIFH6j0

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19/05/2026

It turns out our furry friends are actually quite thin-skinned! 😮 While we have about 10–15 layers of skin cells, dogs only have 3–5.

This is why a small irritant, like a stray pollen grain or a single flea bite, can feel like a major disaster to them. When they scratch, they reach the "sensitive stuff" much faster than we do.

Keeping that barrier healthy isn't just about vanity, it's about comfort!

If your pet is struggling with any itching, please feel free to get in touch with Dr Heidi for expert tips and advice on keeping them comfortable. You can reach out directly via this link: https://loom.ly/K4CKxTI

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