25/11/2025
this was our very first boutique’s and honestly we didn’t expect to get in. we’ve never seen a pet brand there before, so being selected felt like a huge win for our tiny team. we’re really grateful to the boutiques crew for welcoming us in and treating us with so much warmth. the whole event was on another level in terms of how organised and professional everything felt.
talking to all of you was the best part. it didn’t feel like the usual pop up grind. people were genuinely curious, open to learning, and excited to chat. the energy was so positive and it made us feel like what we’re building actually matters. a bunch of our regulars even stopped by and said “please don’t ever close down, we don’t know what we’ll do without you” and that genuinely meant a lot to us.
we’re here to stay, and we have a lot in the pipeline. more improvements to the eco turf, more fun drops, more things to make life easier for you and your pets. and our vibe will always stay the same. casual, honest, and a little chaotic in the best way. the kind of brand that feels like a friend, not a store.
if you spotted yourself in the video, comment. and if you ever want to see us try something, make something, explain something… tell us. we’re a super lean team doing everything ourselves, so hearing from you fuels us more than you know.
