The Topper Club

The Topper Club Seattle-made fresh dog food toppers for picky eaters and sensitive stomachs

Thankful for my life and everything in + around it!
09/01/2026

Thankful for my life and everything in + around it!

08/26/2026

Another day of accidentally offering a sample to humans 😝

We got to chatting and this customer mentioned her dog eats a raw meat diet but haven’t tried cooked organs before. Dogs tend to love them so she decided to give our beef organ topper a try!

08/25/2026

There’s something so satisfying when someone walks up knowing exactly what they want because they’ve had it before. Thank you for my returning customers who don’t need the spiel anymore 😝💓

08/18/2026

Product-based business owners: how are we figuring out how much of everything to buy every week?

I started building my own spreadsheet because I wanted to track the specific information that mattered to me, and over time I built the tool around exactly how I work. Now I use it through almost every step of production.

If enough of us find this useful, I will try to make this more user friendly and share it!

08/15/2026

Behind every small business reel is a husband who thinks it’s a 6/10. Just kidding he’s great.

08/10/2026

For years, I kept a list of business ideas, but I was stuck in a cycle of “oh, this could be cool” and “maybe this won’t work.”A lot of businesses never make it past this ideation phase because we spend so much time evaluating the idea itself.

But an idea isn’t a business. A business is the ex*****on of that idea—and how you execute it depends a lot more on your strengths, experience, resources, and surroundings than the idea alone.

The same idea could be a great business for one person and a terrible one for someone else.

So instead of only asking, “Is this a good idea?” Ask, “Am I the right person to build this, and is this the kind of business I actually want to own?”

When I answered those questions logically and honestly, I stopped fixating on having a great idea. I had a much clearer picture of not only what I should build, but how I could realistically start. And that made all the difference. Everything can and will evolve after it starts.

Let me know what you think - do you think the person matters as much as the idea itself? What helped you choose your idea?

Pet portraits are LIVE! Check out my links in bio to order 🤓💓
08/05/2026

Pet portraits are LIVE! Check out my links in bio to order 🤓💓

07/31/2026

These menu signs were one of the biggest improvements I made to my farmers market booth.

They were the first thing people saw as they walked by, and gave them just enough reason to pause. Those extra few seconds gave me a chance to gauge interest, offer a sample, and start a conversation.

These are the dimensions and material I used (feel free to adjust them to fit your own booth and menu):

Menu boards:
(3) 20”x 14” sandeply
(3) 20” x 1-1/2” sandeply
(3) 20” x 1”sandeply

2 smaller boards:
(2) 20” x 8”sandeply
(1) 19” x 5.5” chalkboard

Hardware/misc
(10) 1/4” x 2” S-hook
(6) 3/16” x 1-5/8”Screw Eye
Zip ties
Binder clips
Photo paper

The whole project costs me about $75, and I still had quite a bit of plywood left over for future projects.

A good menu sign isn’t just there to list what’s for sale, it’s there to answer a passerby’s first question: “is this worth stopping for?”. Once people understand what you are selling before you say a word, it becomes much easier to start a conversation, offer a sample, and turn passersby into customers.

Sometimes the biggest improvement isn’t about the product but changing how clearly you communicate it.

07/23/2026

Ever since I switched to a different container, I’ve been selling more Classic sizes than Small.

One thing this experiment taught me is that customers can only make informed decisions based on what they can easily see. If the value isn’t obvious, it might as well not exist. By creating a more noticeable difference between my two sizes, it became easier for customers to understand what value they were getting for just a few dollars more.

My Classic size holds about 50% more food but only costs 27% more, so it truly is the better value. When customers can clearly see that, they’re more likely to choose it - a win for them and for my average order value.

It’s just one simple packaging change, but it’s a helpful reminder that how your sizing is perceived can have a big impact on what sells!

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Seattle, WA

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