09/06/2026
In rescue, we see the consequences of the mass marketing of the pet industry constantly.
Dogs are surrendered with hundreds of dollars worth of belongings: beds, blankets, toys, treats, supplements, enrichment products, expensive collars, harnesses, clothes, grooming supplies, subscription boxes, you name it.
Sometimes they arrive with more stuff than we can store, but aren't spayed/neutered, vaccinated or microchipped, haven't received consistent preventative care, and have behavioral concerns that were never addressed with a qualified trainer.
Rescue becomes responsible for providing the necessities that should have come before the stuff.
The pet industry is really good at selling us things because things are easy to sell. Responsible dog ownership isn't. You can't put good health in a shopping cart. You can't buy a well-trained dog or subscribe to a solid relationship with one. Purchasing for your dog and providing for your dog are not the same thing.
Grooming is necessary. Training is a base need. Veterinary care is critical. Nutrition, exercise, socialization and communication matter.
Establish veterinary care. Vaccinate appropriately. Provide preventative care. Microchip them and keep it current. Make a responsible spay/neuter plan with your veterinarian, and invest your time, not only your money.
Walk them. Train them. Groom them. Teach them. Keep them fit. Learn what their behavior is communicating. Get professional help when you need it.
Those things aren't as marketable, but they're what help keep dogs healthy, safe and in their homes.
We appreciate owners who send belongings when they surrender. Familiar items provide comfort, but we'd rather receive an altered, vaccinated, microchipped dog with a solid foundation and one old leash than a dog whose basic needs were postponed alongside hundreds of dollars of supplies.
Buy the cute collar. Get the enrichment toy. Spoil your dog. We love that stuff too, but take care of the dog before you accessorize them.
Get the foundation right. Then have fun with the extras.