Sparkle Grooming Co.

10/10/2026

We said what we said 👀✨

10/07/2026

Trisha Jordan and Kendal Potesta grew up in Carrollwood, and now they're bringing Sparkle to the neighborhood that raised them, starting October 12 ✨ Read the story below ↓

Trisha Jordan and Kendal Potesta grew up a mile from the new salon. Now, they’re bringing dog care and community connections to the neighborhoods that raised them.

09/29/2026

Missouri, meet Sparkle ✨ Our Cottleville salon opens Oct. 12 with an open house Oct. 10, led by experienced operators Kimberly and Steve Barnhart. Read more below ↓
https://sparkledogcare.com/stories/sparkle-grooming-co-opens-new-cottleville-salon

Fast-growing, wellness-focused dog grooming franchise brings its membership-based pet care model to the St. Louis metro area

09/18/2026

This is what we call a marinating chicken 🐓✨
This sweet girl is patiently waiting for the timer to ring on her medicated shampoo. if your pup has prescribed shampoos or conditioners, you can bring them in to any Sparkle location for your pup's spa day? Ask us for more details!

09/16/2026

A princess getting the royal treatment ✨
Book your pup's next appointment in the link in our bio!

09/15/2026

Pet care is getting harder to ignore.

Not because it is new.

Because it is large, emotional, recurring, local, and still deeply fragmented.

In his latest Sparkle Insights article, Founder + CEO Ben Crawford explains why pet care is becoming one of the most interesting consumer service categories for operators, investors, landlords, lenders, and strategic partners.

Read the full article: https://sparkledogcare.com/stories/why-pet-care-is-becoming-one-of-the-most-interesting-consumer-service-categories

A founder’s perspective on the market signals behind routine pet care, recurring demand, and the next wave of consumer service platforms.

09/14/2026

A little self-care goes a long way, especially for your pup ✨
We’ve got openings! Book your next appointment today.

09/11/2026

If puppy dog eyes could kill 🥹

09/11/2026

Clean, calm, and cared for ✨ At Sparkle, grooming is about more than a fresh look, it’s about your pup’s health and happiness.

09/09/2026

Big news for Sparkle. ✨

We’ve secured a new strategic growth investment to help us continue building a better care experience for dogs and the people who love them.

From the beginning, Sparkle has been about moving grooming from an occasional transaction to a routine, trusted care experience built around quality, consistency and relationships.

This milestone gives us greater capacity to keep growing that experience as more Sparkle salons open across the country.

More access to Sparkle.
Continued investment in our teams and experience.
And the same commitment to high-quality care at every visit.

We’re excited for what’s ahead.

Read the full story:

Investment led by Companion Fund, launched by Mars and Digitalis Ventures, marks the next chapter in Sparkle’s national growth.

09/05/2026

So smol, so pawfect ✨
The essentials is vital to every pup's cleanliness, health + happiness 💛

09/04/2026

Scrub a dub, good girl in the tub! 🫧🐶

09/04/2026

🤘✨

09/04/2026

✨ Meet Miss Mila Boo! ✨

This little lady knows how to work the camera! 🎀🐾 Miss Mila Boo stopped by Sparkle for some pampering and left looking extra fluffy, fresh, and fabulous. 💕

And yes… Mila is basically a professional. She even has her own Instagram! 😍 Go show her some love at .

Thanks for letting us spoil you, Mila! ✨🐶

09/03/2026

Your pup is worth every penny 🥺 Book now in the link in our bio!