10/01/2026
running a small business is an insane roller coaster and we are four months old now!🎉 it has honestly been a crazy summer since we launched in june and looking back, we are so grateful for the community we got to meet through Way of Woof. so many incredible pet parents and the best pups, and getting to meet other awesome co-founders and small biz owners have been inspiring.
we have only posted our wins on here and have probably been a little embarrassed to share our flops, but we always want to be transparent and real about our journey building a dog brand 🫶🏼 it can be so rewarding because of you guys and the awesome community, but it definitely isn’t rainbows and sunshine all the time 😅
🤎 thank you for being here with us, we’re so grateful to be a part of your dog’s health and wellness journey!