Periscopes Up

01/15/2019

It's vital to align brand and culture in any business. Here are 15 ways to guide and influence your brand culture.

You’ve mapped out your rebrand. The vision, purpose, values, personality and principles are in the bag. The logo and tagline are nailed. The style guide is finished. The creative department is excited and the

11/09/2018

Periscopes Up is very honored to be partnering once again with Bulldog Drummond on a major strategy assignment for Humane Society International. The sister brand of Humane Society U.S. it's an incredible organization with amazing people doing incredible things. Currently the brand's primary campaign is stopping dog farming in South Korea where 1000's of dogs are bred for their meat and kept in horrific conditions. Check this out the video. It's quite graphic so prepare yourself first. Donate at https://bit.ly/2JRT1Ww

https://www.youtube.com/watch?v=8o_myFa_hzo

There's really no way to properly describe the experience of being on a South Korean dog meat farm. Follow HSI’s Nicole Jaworski as she gets her first up-clo...

11/08/2018

Are you facing new competition? Is your customer profile changing and proving difficult to reach? Or is your brand simply stuck as the world moves on without you? Here are 10 situations where a brand repositioning may be appropriate for your business.

Repositioning enables companies to change the way customers associate with their brands and products. It provides a revised brand promise and sometimes personality.

09/07/2018

An amazing and inspiring film about a ship from Pearl Harbor that's been turned into an art dive tourist attraction in the BVI by entrepreneurs, artists, environmentalists and . Well worth watching

In 2017, Rob documented the groundbreaking transformation of a decorated WWII warship (one of a handful of boats that survived the attack on Pearl Harbor) into an…

08/23/2018

Interesting partnership with . Parent Pernod Ricard is usually against alcohol and sports deals

We are proud to announce our partnership with Manchester United to become their Official Spirits Partner. For more info: https://www.chivas.com/manutd

08/20/2018

A radical shift for the Golden Arches. Interesting (even to a vegetarian like myself:)

In a change that has been as seismic for McDonald’s as the drive-through window in 1975, McDonald’s has reintroduced its signature burger with fresh—never frozen—beef. And that’s just the start.

08/17/2018

ArethaFranklin - such a sad loss. Here's a great compilation of the ads, movies etc she starred in. Pizza Hut, Snickers, Pepsi... some really great performances!

Remembering the Queen of Soul, who has died at 76.

08/15/2018

We're excited to announce that the new Periscopes Up website has arrived. Check it out and especially take a look at our approach to Team Mobilization. Do let us know if you're having challenges aligning your brand and culture. We'd love to chat. http://www.periscopesup.com/team-mobilization/

TEAM MOBILIZATION The Winning Formula Employee Passion Results in Customer Belief Think of a test tube full of iron filings. Pour them out and thousands of tiny pieces of metal point in different directions. Only a magnet can align them effectively. In business, brand strategy is the magnet that has...

08/14/2018

It's certainly going to be a challenge for Walmart to compete against the big lifestyle players. https://bit.ly/2MLlIow

The rumors of the real-world retail giant’s imminent foray into streaming media do not suggest that Walmart will be all smiles when it enters the ruthless market dominated by Netflix and Amazon.

08/13/2018

Nike leads the field (no pun) when it comes to maximizing brand permission and pushing boundaries. The brand's series of global, epic, cinematic ads continues.... https://www.adweek.com/creativity/nikes-new-soccer-film-is-a-monster-of-a-tall-tale/?utm_content=position_3&utm_source=sailthru&utm_medium=email&utm_term=AWK_NewDaily&utm_campaign=MorningDigest_Newsletter_2018081307&s_id=5a21ac2d56cf60ee388b5838

Another epic romp from the brand.

08/11/2018

Interesting read about the differences in their cultures and how they tie to production and development strategy

HBO’s programming chief says the network is excited to boost production without sacrificing quality. Can the company’s way of doing things withstand the pressure?

08/10/2018

Working on another Laduma environment project to blend brand and culture. Here's the Mantra Wall from the last one.