07/14/2026
One Monday morning, the owner noticed something unusual.
No new Facebook messages.
No website inquiries.
No appointment requests.
At first, it felt peaceful.
By Wednesday...
It felt alarming.
The strange part?
Website traffic hadn't changed.
People were still visiting.
They just weren't reaching out.
Eventually, someone clicked through the website like a customer would.
The contact form wasn't working.
It had been broken for nearly three weeks.
Nobody noticed because nobody on the team had tried using it.
Here's something we've learned:
Business owners experience their business as insiders.
Customers experience it as strangers.
Those are two completely different perspectives.
Every now and then, it's worth pretending you've never visited your own business before.