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Groom Forge

Homegrown talent, forged locally. Idaho’s own U.S DOL Approved Pet Styling Apprenticeship

• multi-employer sponsor • WIOA ✅️

09/04/2026

Marley turns 2 in October and has been with Groom Forge since she was a wee bairn at 9 weeks! 😍😍 She has the best table manners, still doesnt ever want to leave her daddy at drop off, and her parents have followed me to every.single.shop 😭🤗👏🏻💯

I see her every 8 weeks in the summer, every 6 weeks in the winter with a bath/brush/nail in between when schedule permits.

If you give me a chance & commit yourself and your pet to my books, I commit in-between baths to YOU at a product-only cost. If you commit to brushing at home, I commit to styling longer lengths.

Marley is an example of the commitment 💪🏻

Her coat and handling is the product of it 🧡

08/30/2026

✨ Hey… if you’ve noticed a little change, no, you’re not losing it. 😂

DogHaus is now Groom Forge 🔥

Same team. Same heart. Same love for dogs. Just… a whole lot more to offer!

Over the last few years, I went on a bit of a journey of self-discovery as a groomer, business owner, and advocate for our industry. I came back with a bigger vision and a much bigger plate of knowledge and resources to serve our local Idaho community.

This is a formal, dedicated pathway to develop skilled, confident, professional pet stylists through Registered Apprenticeship — with real training, real standards, and real opportunity. With pet styling having acquired workforce recognition earlier this year, my hopes are that every state develops, delivers and dotes on a registered apprenticeship program. I love this initiative with my whole heart. 🥹🥹

Thank YOU for giving us the grit to keep going.
For trusting us with your pets.
For being all the best parts of a better, bigger picture.

My books are still closed to new clients; but reach out for some awesome referrals if you need them. Invite your friends to follow our page to keep updated with our journey ❤️

Below is a wish list of needs for those wanting to get extra involved!

🔥 Idaho apprentices to teach
People who want to learn the craft the right way and build a career in pet styling.

🔥 Qualified instructors to teach them
Experienced groomers who want to help shape the next generation and meet our instructor standards.

🔥 Dogs to adore 🐶
Because at the end of the day, none of this works without the dogs. We’re looking to build relationships with local pet owners who want to support education and help apprentices develop their skills in a structured environment.

So if you’ve tagged DogHaus in the past, don’t worry — you found us. ❤️

We’re still here. We’re still obsessed with dogs. We’re just ready to forge something bigger. 🔥🐾

Welcome to Groom Forge.

07/01/2026

If you're entering a 30-day treatment program (or longer) and are worried about your pet's grooming while you're away, please reach out. We'd love to help where we can, and here we CAN help.

🐾🫶

06/24/2026

We spoke this afternoon at Vocational Rehabilitation in Nampa about pet styling to an audience of about 15 people 🐾❤️

Here is my senior craft manager. She is strict but gets it done! 😂🫶

05/08/2026

Hey guys. I’ve been working on something big, and I want to open the door for others too.

This administration recently launched a “Make America Skilled Again” initiative focused on strengthening skilled trades outside the traditional four-year degree path. Pet grooming is one of the industries beginning to receive real workforce attention as pet ownership rises and demand for skilled professionals grows.

After nearly a year of compliance, RAPIDS, meetings, and approvals, our 2,000-hour pet grooming apprenticeship officially received federal recognition. I’m not the first to do it, but I am the first federally approved program in Idaho.

Now approved, we can participate in workforce partnerships connected to funding for things like tuition, tools, transportation, salon upgrades, and apprentice support. After one workforce expo last week, I already had major contractors competing to help fund the program.

This isn’t a gimmick or a flex. The funding is tied to measurable employment outcomes and accountability.

The goal is bigger than one salon. It’s helping establish pet grooming as a visible, respected, stable skilled trade industry.

Follow along to see the bigger picture, cuz this isnt even the main event! ❤️

05/01/2026

Bootsie girl got a bath today from another local groomer!

Im using her for a few events in the future so I wanted to see how she would behave for somebody else! I trusted the right one. .sunflowers, thank you!

04/30/2026

I felt a little like Elle Woods walking into this networking event && I stood out in the best way!!

Our booth wasn’t just a display, it was an experience. An interactive ecosystem.

I didn’t bring shiny, untouched demo products. I brought the real tools we use every single day; the ones we invest in, trust, && stand behind with integrity. People got to touch, test, smell, and truly engage with what we do (short of an actual groom).

And the conversations? Next level.

We talked about curriculum, certification, and the reality of this industry. A space where skilled pet stylists are building real careers, traveling, competing, and yes… earning six figures. Watching that shift people’s perspective in real time was everything.

With Will Burton by my side, we connected with industry leaders, innovators, and organizations that are truly moving things forward. I even stepped into a video interview moment (which I’ll probably never emotionally recover from 😅🎶🫶

But here’s the part that matters most:

We’ve now been invited to present pet grooming as a sustainable career pathway at upcoming state Department of Corrections and Department of Health & Welfare events.

That means this message > this industry < is reaching exactly where it needs to go. ❤️

04/22/2026

This made us smile! 🫶❤️

Thank you for the feedback. We certainly love the love! ⭐️⭐️⭐️⭐️⭐️

04/06/2026

Okay I normally keep things dog-related on here… but this one overlaps our little DogHaus family in the best way 🥹✨

A lot of you know Will (or have been to his shows!) and a huge part of DogHaus existing is because of the support between you guys and his music — I’ve met so many of you at shows, and he’s met so many of you through the shop. It’s all kind of intertwined at this point 🤍

He’s been nominated for the International Singer-Songwriters Association Awards in Atlanta, Georgia in multiple categories (!!), and voting is officially open.

Voting is free and you can do it once a day, so if you’ve ever supported us, come to a show, or just want to show a little love, it would truly mean a lot.

I’ll drop the voting link in the comments ✨

Thank you guys for always supporting both sides of this crazy life — the dogs and the music. We wouldn’t be here without you 🐾🎶

Address

718 Main Street
Caldwell, ID
83605

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