Surabhi aka Luchi & Mutton's

13/08/2026

If you are woman dog trainer/behaviourist/nutritionist/physiotherapist/healer, then this one is for you ⬇️

I’m running a week long business immersion called F—k The Rules 😈 for women practitioners who are READY to start building their business on THEIR TERMS and not by copy pasting an industry mould.

A pattern I have noticed in businesses (including mine a few years ago): while women dog pros are absolutely frickin’ exceptional at what they do, their business design and structure doesn’t do justice to their brilliance at all.

That results in so many women dreading the business side of things, feeling unfulfilled and financially undernourished. And it’s absolutely heartbreaking for it to usually lead to a point where so many brilliant dog pros start questioning - “am I even good at this?”

That’s what I want to change through F—k The Rules ⬇️

Through 3 powerful masterclasses, I want to show you 3 industry rules that you can ditch to feel instant joy and relief in your dog business,

You also get access to 2 live group coaching calls where you get to receive support and thought partnering on your business in REAL TIME;

Not to forget access to a private Telegram group for ongoing support & access to BONUS content.

The immersion runs from 20-25 Aug with access to replays. All for $21 - last 48 hours before the investment increases to $45.

Sign up here:

❎ Marketing to the most desperate moment — the reactive dog, the crisis, the breakdown — because that's what converts

06/07/2026

If you’ve been in your dog pro business for a while now and something still feels off -

Maybe the income isn’t where it should be. Maybe the clients aren’t quite the ones you’d choose if you actually got to choose. Maybe the business “works” but something feels missing.

THEN THIS IS FOR YOU ⬇️

The Rebel Dog Biz Club is a private weekly email club for women dog pros with wild AF visions for their business but don’t know how to quite make that happen yet.

Every week, I drop a truth in your inbox - something that nobody in the industry is saying out loud, something that you would be too controversial to talk about in your dog pro groups.

Truths on why brilliant dog pros spend so much of their business in survival mode.

On the nervous system that’s running your pricing decisions more than your strategy is.

On the good girl conditioning that’s running your business and what becomes possible when you start ditching it.

On building a business that’s so DEEPLY, SPECIFICALLY, UNAPOLOGETICALLY yours that the right clients won’t be able to look away.

Every email is like giving yourself a permission slip - to charge without apology, to choose your clients, to build your own breed of business, to launch that crazy offer you’ve been fantasising about.

Ladies, it’s time to say f—k you to the industry mould that keeps you small and like everyone else - it’s time to RISE AND FU***NG SHINE 🌶️🤸🏽‍♀️

And it starts by stepping inside The Rebel Dog Biz Club - it’s free, private and it will change how you see your business 💯

Join me here:

This is where we talk about the stuff you can't say in your dog trainer Facebook group. Where we cook up a different way of doing business - one that actually holds you. All of you.

04/07/2026

HOT TAKE FOR WOME DOG PROS 🌶️🌶️🌶️

One of the traps I often see women dog pros fall into is accumulating certifications to justify charging a premium price for their work. And as someone who was in that trap, I can tell you - that’s just not true.

Because here’s the thing:

Clients aren't paying for your CEUs. They're paying for the transformation you create - for their dog, in their life.

And I get it. You care about ethics and integrity. In an industry with zero regulation, certifications feel like proof you're not just making s**t up - that you're speaking from acquired knowledge, not guesswork. And that you’ve taken time and effort to INVEST in upskilling yourself.

But that same integrity can become a story you hide behind. It becomes the very respectable reason you're "not ready yet" to raise your rates, launch the thing, charge what you're actually worth.

And so maybe ask yourself: would the next cert actually change what happens in the room with a client?

Because if it doesn’t change anything - both in terms of delivery and outcomes- then it’s probably not needed 🙃

It’s also important to see that industry wide there’s a bias for acquired, certifiable knowledge. But lived experience is knowledge too. Years in the field, working with dogs. Real households, real failures, real adjustments made in real time. That's DATA. It just doesn't come with a certificate and so it becomes something to dismiss and ignore.

And let’s just take a moment to talk about the double standard? Less qualified men - some with genuinely questionable ethics (& we know a TON OF THEM) - charge premium prices and nobody blinks. Nobody asks for their credentials. Nobody asks them to justify the number.

Women in this same industry feel the need to explain, footnote, and half-apologise for a price before anyone's even pushed back. That's not a coincidence. That's socialisation. Women are trained to over-legitimise before we're allowed to take up space or money. Men are trained to just take it.

And so your ethics, integrity and conscientiousness aren’t problems - but are you sure you’re not making them a place to hide and stay small and contracted in your business?

02/07/2026

THE CONTENT TRAP THAT'S KEEPING DOG PROS BURNT OUT AND AWAY FROM CONSISTENT HIGH CASH MONTHS 💸 💸 💸

I see women dog pros who've been at this for years show up religiously - daily posts, thoughtful content, genuine expertise shared freely and generously.

And while engagement grows, and followers accumulate and the DMs arrive often telling them how helpful they were, their income stays stuck.

So the assumption becomes - more content. Better hooks, reels instead of carousels, post at 7am instead of 9am, sign up for Canva and follow all the Canva experts.

But guess what - none of it moves the needle. And that's because the problem was never the content.

It was the positioning underneath it.

Visibility without positioning is like opening a beautiful restaurant with no menu. People walk in, enjoy the ambience, compliment the décor, maybe stay for a glass of water. But nobody orders. Because they don't know what you serve or whether it's for them.

But clarity on positioning looks completely different.

You know exactly who walks through your door. You know what they're hungry for before they even sit down.

Your content was written for them specifically - not for everyone who might be vaguely interested in what you do. When they read it, they think, "wow, this person gets me."

They don't need to be convinced. They just need to know where to sign up.

The shift from "helpful expert who shows up consistently" to "the person I need to work with right now" is almost never about posting more.

It's about getting radically clear on who you're talking to, what you want them to believe is possible, and what makes your point of view on their situation completely distinct from everyone else in their feed.

That's the work most content strategies skip entirely. Which is why inside the work I do with women dog pros, we clarify your positioning first and let the content flow from that.

Tell me who you serve in one sentence. Drop it below - I'll tell you honestly if it's a real positioning statement or just a polite way of saying 'anyone with a dog' !

30/06/2026

A bit of news.

If you've been here a while, you know this page started as a space for dog moms - behaviour, nutrition, building secure attachment with your dog.

While that work still matters and I continue to do that in slightly different ways, but here’s what I’ve noticed over the last 4 years in this industry: the women doing the deepest, most skilled work with dogs - the trainers, behaviourists, nutritionists, physiotherapists, myotherapists - are some of the most undercharged, overgiving, burnt out professionals I know.

In all likelihood, your biz story started like mine -
a dog cracked you open. Because you found a way when conventional methods failed. And this work felt like a calling that you had to devote and commit to.

But somewhere along the way, you have ended up with a business that looks exactly like everyone else's. Similar pricing. Similar one-off sessions. Similar feast or famine cycle. Same exhaustion.

And none of it reflecting your skill or ambition.

So I'm shifting my focus. This page is now for you - the woman dog pro who's brilliant AF at what she does, has the results to prove it, and is ready for her business to finally reflect it.

I'm building tools, content and a program to help you stop choosing between the dog woman you are and the money you deserve.

Over the next few days and weeks, you will see more of me around here, and some tweaks to the page.

But if this speaks to you, welcome here. So much more is coming ♥️💋🍿

16/04/2026

For dog trainers & behaviourists with online businesses:

There’s a version of your business where things feel… more pleasurable.

Not louder or more effortful.

But just cleaner in the way everything connects.

✅ Your offers make sense in themselves.

✅ Your pricing feels grounded rather than adjusted in the moment.

✅ Your client journey has flow instead of constant rebuilding.

✅ And the way you talk about your work lands without needing to be explained twice.

You stop trying to make your business work and start operating inside a structure that reflects how you already work.

For some time now, I have been working with established dog trainers and behaviourists in a private 1:1 space called Reclaim.

It’s for women who are already skilled, already experienced, are getting results - and are starting to sense that the next shift isn’t about effort or strategy.

It’s about STRUCTURE!

Over 2 months, we refine the core architecture of your business:

- how the work is held
- how clients move through it
- how value is communicated
- how pricing actually functions in practice

So the business stops feeling like something you manage and starts feeling like something that naturally holds your level.

If you’ve been noticing that your current way of working doesn’t fully match the level you’re at anymore, you’re not alone in that.

It’s more common than it looks from the outside.

And if this sounds like something you want to explore, comment/DM RECLAIM and let me share details!

24/01/2026

One evening back in 2018, when I was home alone with Luchi, we were playing in our bedroom and she ended up peeing on our bed. I was so angry, so quick. I thought - she knows she’s not supposed to this. So I yelled at her, “Luchi! What did you do?” and with a very towering, dominating body language, got her to leave the room and kept her outside.

After I had finished cleaning up, I came out and saw her sitting on the couch. The shame of yelling at her had started creeping in so, I
tried to placate her. She looked at me with uncertainty, unsure of me, and turned her head away. That hit me like a load of bricks.

In that moment, I knew something between us had disconnected. But I was so afraid to stay in that moment that pride and ego replaced softness and vulnerability immediately. I chose to misunderstand that for her throwing an ‘attitude’ and let her “sulk” till Arnav came back home later that evening.

It was a defining experience. Not only because it showed me what I was trying to suppress but also because that rupture was one of the many ruptures between us that remained untended to. It was only a few years later that I learnt to recognise those hard moments as ruptures and found the capacity to repair with her - to rebuild trust and connection and safety with each other.

That experience is why I created FROM RUPTURE TO REPAIR, a self paced mini course that teaches you how to repair with your dog in real life, in context. It goes live in a few days but you can join the waitlist to get first access + a masterclass freebie on Relational Repair 101.

Over 7 thoughtfully crated audio journeys, you will receive practical + gentle support on facilitating repair with your dog in hard moments that are too familiar, too easily recognisable.

What makes FROM RUPTURE TO REPAIR different from other courses is that it’s a PRACTICE container - Instead of teaching you a sequence of steps to follow or a set of techniques to master, this course offers guided support for the moments when repair is actually needed.

There’s no expectation to consume everything, keep up, or get it right.

You’re invited to listen when it’s supportive, repeat what resonates, and leave the rest.

Join the WAITLIST and get immediate access to the course content when it goes live (next few days!)

https://www.luchiandmuttons.com/from-rupture-to-repair

06/01/2026

Calling all dog moms with big hearts and tired nervous systems 😩

You know that moment when your dog finally sighs, curls up, and settles into rest?

No scanning. No bracing. Just safety.

So many of us are incredible at co-regulating our dogs…
while our own nervous systems stay stuck on high alert.

That’s why I created Resonance.

Resonance is a 6-week guided container designed to help your nervous system gently shift out of vigilance and into felt safety.

Inside the container, you’ll receive:

- Weekly audio teachings you can listen to as you move through your day
- Micro-practices that fit into real life (nothing overwhelming)
- Live relational support - because safety happens in connection, not in isolation

This isn’t about “fixing” yourself. It’s about giving your body the experience of being safe enough to soften -

the same way your dog does when they know they’re home.

If you’re a dog mom who:

- loves deeply
- feels chronically on edge, overstimulated, or exhausted
- wants to feel more grounded, present, and regulated in daily life,

Resonance was made for you.

Comment or DM RESONANCE and I’ll send you the details.

Your nervous system deserves the same care you give your dog 🌿