Blep

Blep We are a petcare company and started our business in India with Pet food.

The Delhi High Court recently gave a landmark judgement on animal welfare: it recognised that animals cannot be treated ...
23/04/2026

The Delhi High Court recently gave a landmark judgement on animal welfare: it recognised that animals cannot be treated as inanimate objects.

This came in context of a dispute of custody regarding 3 rescued and adopted pet dogs. A trial court had earlier ruled that the pets be returned to their original caregivers but the High Court upheld that separating the animals from their adoptive caregivers can cause emotional distress. Therefore, it must be considered before making custody rulings.

The ruling is a step towards animal sentinece: the acknowledgement that animals too have subjective consciousness and the ability to feel emotions, sensations, and pain. While it may seem obvious to us, it is not explicitly mentioned in Indian legislation, and therefore a complicated legal point. That makes this judgement a big win for animal welfare.

Hopefully, this idea will eventually extend towards community animals as well so that they’re not forced to spend their lives in confinement without any fault of their own.
[Pet Custody India, Delhi High Court Pet Custody, Animal Rights India, Pet Custody Law India, Animal Welfare Laws India, Pet Legal Rights, Animal Sentience Law, Pet Adoption India, Pet Parenting India, Animal Welfare Awareness, Dog Custody Case India, Indian Legal News Pets, Pets Not Property India, Emotional Bond Pets Law, Animal Protection India]

“Watch out for jumping cats!” is not exactly a traffic warning that people expect on the road. However, in many parts of...
30/03/2026

“Watch out for jumping cats!” is not exactly a traffic warning that people expect on the road. However, in many parts of Japan, there are road signs that say exactly this!

“Neko Tonidashi Cuit” signs are found in many areas in Japan, especially in places with a large stray cat population, such as Aoshima, Tashirojima, etc. These warn drivers of cats that may run into the road without warning, causing traffic mishaps.

Apart from being useful, these are also delightful to look at and has captured the fantasy of many a tourists. Clearly, Japan has cracked the formula for being memorable, no matter what innovation they come up with!
[Japan News, Japan Cats, Stray Cats, Japan Cat Island, Japan Traffic Signs, Japan Cat Signs, Japan Tourism, Cat Lovers]

29/03/2026

Let the pup have his walkies, y’all! 🤣

Love is what keeps you happy, healthy, and thriving from within.Get your cat some of that love too with BLEP’s 100% natu...
28/03/2026

Love is what keeps you happy, healthy, and thriving from within.

Get your cat some of that love too with BLEP’s 100% natural, zero-preservative cat food! ♥️

catmemes

A dog’s loyalty and love can never be matched. And a man found proof of that in the most unexpected way!As he came down ...
27/03/2026

A dog’s loyalty and love can never be matched. And a man found proof of that in the most unexpected way!

As he came down to his car after a long day of work, he found his dog sitting atop his car; the pup was tired but welcoming as always.

The dog had travelled 24 kms through busy roads, crowds, and traffic to reach his workplace.

Love may come in many shapes and forms, but when it has a tail, it truly is unconditional!
[Man’s Best Friend, Dog News, Dog Love, Pet Parents, Dog Lovers, Trust, Loyalty, Puppy Love, Best Friends, Life With Dogs, Companionship]

26/03/2026

After-bath zoomies are common because it’s just how they deal with bathing.

It releases all that bath stress, helps them get their familiar scent back, and dries them up quickly.

So, spread a towel, back away a bit, and let them have their moment! 😉
[Dog Behavior, Life With Dogs, Pet Parents, Dog Lovers, Pet Parents, Zoomies, Bath Time, Funny Dogs]

25/03/2026

Many ask us why BLEP dog food is expensive, and we completely understand why they do. BLEP has always stood for full transparency, so here’s our founder breaking down the cost of manufacturing our Chicken and Broccoli dog food recipe.

We want you to know that when you’re buying BLEP, you’re not paying for the branding; you’re paying for the quality. Because we would never let subpar ingredients get into your pup’s bowl. ❤️

25/03/2026

Chinta mat karo, BLEP sambhal lega! 😉

[Jameel Memes, Jameel Jamali, Jameel Mamu, Dhurandhar, Meme, Trending, Dhurandhar2, BLEP Dog Food, Pet Nutrition, Natural Dog Food, Zero Preservative Dog Food]

It looks like a small choice. But it changes how your dog experiences every walk.Collars can work for easy walkers. Harn...
25/03/2026

It looks like a small choice. But it changes how your dog experiences every walk.

Collars can work for easy walkers. Harnesses can make walks safer for many dogs.

Which one do you trust more?

In Changchun, Jilin province, China, Mr. Lu came across a remarkable scene: seven dogs walking together along the highwa...
24/03/2026

In Changchun, Jilin province, China, Mr. Lu came across a remarkable scene: seven dogs walking together along the highway. He tried to guide the dogs, but they mostly ignored him, seemingly knowing exactly where they wanted to go.

The corgi was seen leading the group, pausing every few minutes to make sure everyone follows. The golden retriever stood closest to the traffic, protecting the brood. And an injured German Shepherd was at the centre, gently being guided along by everyone.

It was almost a scene straight out of a dog adventure movie. And an adventure it sure was, since the dogs had just escaped after being kidnapped by thieves connected to the dog meat trade. They proceeded to then walk back to their homes, more than 17 km away.

Latest reports suggest that they are back with their families, safe and sound. But many pets aren’t so lucky, since the dog meat trade still flourishes in parts of northern China. While some cities have banned the dog meat trade, such as Shenzhen, China is still away from a blanket ban. But such a ban is necessary because pets and stray dogs often get kidnapped for their meat. A change in laws is long overdue.
[Viral Video, Trending, Dog News, China News, China Dog Meat Trade, Pet Parents, Lost Dogs, Dog Movie, Real Dogs, Ban Dog Meat Trade, Brave Dogs]

The Budget Session of the Delhi Legislative Assembly has begun, and stray dog management seems to have come in the limel...
24/03/2026

The Budget Session of the Delhi Legislative Assembly has begun, and stray dog management seems to have come in the limelight again. Animal welfare groups have called for higher fund allocations, improved coordination, and stricter oversight of the Animal Birth Control Programme, instead of the permanent sheltering initiatives.

They have argued that sterilisation and vaccination of stray dogs cost approximately Rs 1500 per dog. This is a one-time cost. However, the cost of operations for sheltering stray dogs permanently is around Rs 3000 per dog per month.

When the already-existent infrastructure is on the verge of collapse, new initiatives make no sense. The ABC programme is both scientific and cost-effective, while many experts have spoken against permanent sheltering. Delhi should be judicious in its next move, lest public funds be spent in vain.
[Delhi Budget, Delhi Legislative Assembly, Delhi Stray Dog Management, Stray Dog Shelter, Community Dogs, Permanent Shelter, Budget Session, Animal Welfare, Animal Rights Activists]

Can’t tell them apart. If you can, please let us know! 🤣
23/03/2026

Can’t tell them apart. If you can, please let us know! 🤣

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