07/09/2026
Right, help me choose the colours… 😂🐾
Those of you who have visited Lilly’s know how much effort we put into keeping your lovely furry members of the family safe.
Double gates.
Proper GPS monitors.
Engraved ID tags.
Lilly’s collars with our contact number in BIG numbers on them.
And now… Paw ID smart tags too.
We’ve been testing a couple of different smart ID systems over the past two weeks, and Paw ID wins hands down for us.
It’s beautifully simple:
Scan the tag → the dog’s profile opens → press to contact us.
You can also add emergency contacts, photos, allergies and vet details.
And importantly, you don’t need a subscription for it to be a brilliant service. There is an optional Premium tier if you want extra features, but the standard service already does an awful lot.
I had a really good chat with Dom from Paw ID today too, talking through home boarding, how we actually work in practice and some extra safety features that could be brilliant to add in future. Lots of exciting ideas to come. 😊
So… now for the really serious question.
What colours should we put on the Lilly’s collars?!
Blue matches beautifully.
I LOVE the green.
And I still have a soft spot for the original pinky-orange. 😂
What would you choose?