EquiBit Ireland - Bit and Bridle Fitting Solutions

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EquiBit Ireland - Bit and Bridle Fitting Solutions LANTRA Accredited Independent Bit & Bridle Fitting Consultant. BSc (Hons) Equine Studies. British Horse Society Senior Coach. The fee per consultation is £65.

Association of Professional Bit and Bridle Fitters. Covers Northern Ireland and Bordering Counties in Republic of Ireland EquiBit Ireland is a Bit and Bridle Fitting Consultancy set up and run by Marita O'Loughlin, BSc (Hons) Equine Studies, British Horse Society Senior Coach, LANTRA Accredited Bit and Bridle Fitting Consultant through the Horse Bit Fit Academy. Marita has over 30 years Equestrian Teaching and Management experience, having worked nationally and internationally in many Riding Schools, Eventing and Showjumping yards and has competed in Dressage, Showjumping, Hunting, Cross Country and even in a few Point to Points! She lectures full time in Equine Management at both Further and Higher Education levels. She is passionate about educating owners and riders on how best to ensure optimal fit and comfort from their Bit and Bridle to promote individual health, welfare, effective communication with the rider & performance. Fittings are only offered at weekends and during holidays and sometimes may take up to 6 weeks for availability. Marita is fully insured, police checked and has current First Aid and Child Safeguarding Certification. EquiBit Ireland is a member of The Equine Fitters Directory and CPD is kept up to date to ensure the service and information provided is current and evidence based. The emphasis is on welfare and comfort for the horse therefore improving communication and enhancing harmony within the partnership. Marita is based in Co Fermanagh, Northern Ireland but is happy to travel throughout the Island of Ireland within 2 hours. Each consultation lasts 1.5 hours. Mileage is charged at 50p per mile outside 20 mile radius from Irvinestown, Co Fermanagh.

🐴 Finish 2026 with your horse comfortable and ready for 2027! 🐴I’m starting to work through my waiting list and organise...
15/10/2026

🐴 Finish 2026 with your horse comfortable and ready for 2027! 🐴

I’m starting to work through my waiting list and organise my routes for November and December.

I already have a few horses waiting in the areas listed on the slides, but not quite enough in each area to make travelling viable. So, if you’re in one of these areas, nearby, or somewhere along my route and have been thinking about booking a bit fitting, bridle fitting, or both, please get in touch.

🚗 I generally need a minimum of 4 horses in an area to make a travelling day viable, so grouping appointments together really helps.

🐴 Livery yards & group bookings

I also have some availability for full-day livery yard visits during November and December.

If you can get a group together at your yard, please get in touch and we can look at suitable dates. Discounts are available when multiple horses are booked at the same yard. 😊

Whether you’d like your horse’s current set-up checked, have some concerns about their bit or bridle, or simply want to make sure they are as comfortable as possible heading into 2027, now is a good time to get booked in.

📧 For more information:
[email protected]

📱 Bookings are taken through Equigate
Invitation code: W69372

⭐ Please note: You must complete the Client Booking Request Form to request an appointment or to be added to my waiting list.

🐴 Let’s get those bits and bridles checked and horses comfortable heading into 2027. 💚

Association of Professional Bit and Bridle Fitters
EvoEquine LTD
Horsemanship Saddlery UK Ltd.
Equine Fitters Directory

As horse owners, we all want the very best for our horses.Whether we're choosing a coach, instructor, saddle fitter, bit...
13/10/2026

As horse owners, we all want the very best for our horses.

Whether we're choosing a coach, instructor, saddle fitter, bit and bridle fitter, bodyworker, nutritionist, or therapist, we're placing a huge amount of trust in that person's knowledge, judgement, and advice.

There are many excellent equine professionals out there, but I believe it's important to look beyond social media popularity and ask a few questions about the people we trust with our horses and, in many cases, our children.

Don't be afraid to ask:

✅ Are they qualified?
✅ Are they insured?
✅ Do they undertake regular CPD?
✅ Are they first-aid trained?
✅ Are they safeguarding trained?
✅ Have they been Garda/Police checked?
✅ Are they registered with recognised professional organisations?
✅ Do they keep up to date with current research and best practice?

Qualifications are about far more than collecting certificates.

They demonstrate commitment, dedication, accountability, and a willingness to be assessed against recognised standards. They show that someone has invested significant time, effort, and often considerable financial resources into developing their knowledge and skills.

Perhaps more importantly, qualifications and ongoing education help professionals develop a broader understanding of the horse. The best professionals don't just know what is happening; they understand why it is happening.

A horse opening its mouth isn't always a bitting issue. Resistance in the contact isn't always caused by the bridle. A training problem may actually have a physical cause. A physical issue may present as a behavioural issue.

Good professionals understand the layers beneath the obvious symptoms. They understand anatomy, biomechanics, behaviour, training, welfare, rider influence, and the relationship between cause and effect. This wider understanding allows them to look beyond a quick fix and identify the root cause of a problem.

Another reason qualifications and experience matter is that professionals should be able to critically evaluate information rather than simply accept marketing claims.

Don't always believe everything sales and marketing tell you.

Many product descriptions and advertisements make broad claims about how a particular bit works or what it will achieve. As a Bit and Bridle Fitter, I regularly read descriptions of bits where the stated action doesn't fully align with bit mechanics, pressure distribution, or the horse's unique oral anatomy.

Horses are individuals. No single bit, bridle, or piece of equipment works for every horse.

Understanding how a bit actually functions requires knowledge of anatomy, biomechanics, oral conformation, rider influence, training, and the individual horse standing in front of you. A qualified professional should be able to explain why they are making a recommendation rather than simply repeating what is written in a catalogue or sales brochure.

Qualifications don't automatically make someone the best professional, but they do demonstrate a commitment to education, professional standards, continual improvement, and doing the very best for the horses in our care.

Qualifications, experience, independence, and continual learning all have one thing in common: they're investments made for the benefit of the horse.

Because when it comes to our horses, "good enough" should never be the standard. ❤️🐴

https://apbbf.com/member/marita-oloughlin
https://www.equinefittersdirectory.org/directory/marita-oloughlin/

🐴 Welcome to my page!For anyone new here, I'm Marita O'Loughlin, a LANTRA Accredited Advanced Independent Bit & Bridle F...
08/10/2026

🐴 Welcome to my page!

For anyone new here, I'm Marita O'Loughlin, a LANTRA Accredited Advanced Independent Bit & Bridle Fitting Consultant, BHS Senior Coach, Equine Lecturer and lifelong horse enthusiast.

With over 30 years of experience across coaching, education, competition, and elite horse management, my passion lies in helping horses become more comfortable through correct bit and bridle fitting.

As a fully independent fitter, I am not tied to any manufacturer or brand. This means my recommendations are based solely on the individual horse's anatomy, comfort, way of going, and the rider's needs, rather than the sale of specific products. My priority is always finding the most suitable solution for each horse and rider partnership.

I am committed to continual professional development (CPD) and regularly undertake further training to ensure my knowledge remains current, evidence-based, and aligned with the latest research and industry best practice. I strongly believe that we should never stop learning, particularly when it comes to improving horse welfare and performance.

I am proud to be a member of several professional organisations and registers, including the Equine Fitters Directory, Association of Professional Bit and Bridle Fitters and the Equine Accredited Professionals Ethos Register. Membership of professional bodies demonstrates a commitment to accountability, ethical practice, ongoing education, and maintaining recognised industry standards.

To further support my clients, I can also offer exclusive discount codes with a range of trusted equestrian suppliers, including Horsemanship Saddlery, Evo Equine, Shires Bridles, Diddy Bits, The Bit Doctor, Carltons Equine and The Horse Bit Shop.

Swipe through to learn more about my background, the services I offer and the areas I cover.

❤️🐴 Comfort first, performance follows.

Association of Professional Bit and Bridle Fitters
Equine Fitters Directory
Horse Bit Fit Academy Bit/Bridle Fitting Courses
Horsemanship Saddlery UK Ltd.
EvoEquine LTD
Diddy Bits
The Bit Doctor - Bit and Bridle Fitter
The Horse Bit Shop
Carltons Equine

A french link is not a kind bit!!The French link snaffle was introduced as a supposedly kinder alternative to the single...
06/10/2026

A french link is not a kind bit!!

The French link snaffle was introduced as a supposedly kinder alternative to the single-jointed snaffle, which was believed to have a severe nutcracker action. However, neither of these beliefs is entirely accurate.

A French link creates a distinct ridge of pressure across the tongue, as demonstrated in Rachel's recent Diddy Bits post. This concentrated pressure can result in discomfort and even pain for some horses.

Likewise, many of the traditional single-jointed snaffles were manufactured with thick, straight cannons. These designs are often not particularly comfortable and also caused discomfort and pain for some horses.

A well-designed double-jointed snaffle with a lozenge centre and vertically aligned joints can distribute pressure much more evenly. Similarly, a curved single-jointed bit with slimmer cannons can be an excellent option for many horses.

The key message is this: don't believe everything you were taught decades ago simply because it has become traditional wisdom. Our understanding of equine comfort, oral anatomy, and bit mechanics continues to evolve, and we should be willing to evolve with it.

Just because we've always done it that way doesn't mean it's what's best for the horse. 🐴

A stronger bit is not always the answer to a stronger horse.We've all experienced that moment when a horse feels as thou...
05/10/2026

A stronger bit is not always the answer to a stronger horse.

We've all experienced that moment when a horse feels as though it's running through the rider's hand. The rider feels worried, communication breaks down, and the natural response is often to look for more brakes.

But sometimes the horse isn't being "strong" at all.

When a horse becomes frightened, its flight instinct can take over. In that moment, the horse isn't making a conscious decision to ignore the rider. Its brain is focused on survival. The horse speeds up, the rider becomes tense, and suddenly neither horse nor rider is really listening to the other.

A stronger bit may slow the horse down and improve communication in the moment. Sometimes that may be necessary for safety. But it's worth asking what is happening underneath the behaviour.

Has the horse slowed because it feels safer and more confident? Or has the extra pressure simply changed the way it responds?

Personally, I don't like the word control. Horses are prey animals with a powerful flight instinct. How can an 80kg rider truly expect to control a 500kg horse if that horse genuinely believes it needs to escape danger?

What we can build is communication, trust, confidence and understanding.

It's also important not to overlook comfort. Pain and pressure can play a significant role in a horse's behaviour. A bit that doesn't suit the horse's mouth, or a bridle that creates pressure over sensitive structures, can lead to tension, evasions, anxiety and what is often described as a horse being "strong".

A correctly fitted bit and an anatomically designed, properly fitted bridle won't train a horse, but they can reduce unnecessary pressure and discomfort, allowing the horse to relax and communicate more effectively. Sometimes what looks like a training issue is actually the horse trying to tell us something isn't comfortable.

Rather than focusing only on stronger brakes, it can be helpful to ask why the horse felt the need to run in the first place. Was it pain? Discomfort? Poor bit or bridle fit? Lack of confidence? Confusion? Tension in the rider? Or simply a genuine fright?

When we address the cause, we often end up with a horse that is more relaxed, more confident, and much easier to communicate with.

Just some food for thought. 🐴💭

Good horsemanship isn't about controlling the horse. It's about creating a conversation the horse wants to be part of. ❤️

03/10/2026

“Fight or flight”
Ensuring your mouthpiece is comfortable for your horse or pony is very important. A horse that is comfortable is more accepting of the aids, relaxed and willing. If the bit you are using is painful or uncomfortable, their body goes into fight or flight mode! This is where you will find horses evading the contact either by running or other unwanted behaviour such as bucking, rearing, unwilling to go forward and general poor performance. Many traditional bits that are still widely used today due to the longevity of the material used are unsuitable and cause pain and discomfort, this in turn causes unwanted behaviour and affects performance!

I am proud to know and work with these incredible ladies, who are out there improving Horse Welfare through informed Bit...
26/09/2026

I am proud to know and work with these incredible ladies, who are out there improving Horse Welfare through informed Bit and Bridle Fitting Practices. I wish them all the best of luck in the final tomorrow, especially Juliaa Lyon Ikkos Equestrian whom I'm lucky to call a great friend as well as a colleague. Sending you some Irish luck 🤞 🍀🍀

Equine Fitter of the Year Award sponsored by Equine Fitters Directory

Congratulations to the exceptional finalists of the Bit & Bridle Fitter Category recognised for their expertise, competence, and outstanding support for their customers:

Ema Baxter – The Horse Bit Shop

Ginny Bradley – The Bit Doctor - Bit and Bridle Fitter

Julia Lyons – Ikkos Equestrian

Olivia Turner Animal Behaviour Consultant & Equine Bitting Specialist

Bit and bridle fitters have a huge responsibility to provide members of the equine community with sound, knowledgeable, and up-to-date advice. This award recognizes fitters based in equestrian shops who go the extra mile to achieve a high level of competence and support for their customers, drawing on nominations from consumers nationwide.

Celebrate the pinnacle of industry achievement at this glittering evening!

Date: Sunday, 27th September

Venue: The Hilton Metropole, NEC, Birmingham

Highlights: Find out who has won the 2026 BETAs (British Equestrian Trade Awards), spanning 11 distinct categories.

Secure your spot and book your gala dinner tickets today at

https://forms.gle/CpBgqMrsK9c2dsA68

This post highlights something that is equally important in bit and bridle fitting: when we change how we view behaviour...
25/09/2026

This post highlights something that is equally important in bit and bridle fitting: when we change how we view behaviour, we can better understand and address the real issue.

Too often, we focus on the symptom rather than the cause. A horse opening its mouth, throwing its head, leaning on the contact, crossing its jaw, or resisting the rider is often labelled as "bad behaviour." The easy response can be to add a flash, tighten a noseband, or move to a stronger bit.

But what if that behaviour is actually the horse communicating discomfort, confusion, physical restriction, pain, or difficulty understanding what is being asked?

An incorrectly fitted bit or bridle that does not suit the horse's anatomy can create pressure points, discomfort, and sometimes pain. The resulting behaviours are often the horse's way of trying to avoid or communicate that discomfort. If we simply suppress those behaviours with stronger equipment, we risk masking the underlying problem rather than solving it.

Just as effective assessment looks beyond what is presented on the surface, good bit and bridle fitting looks beyond the behaviour itself and asks why the horse is behaving that way. Is the horse uncomfortable? Is there a fitting issue? Is there a training or communication gap? Does the horse fully understand the aids being given?

By looking at where the behaviour is coming from, rather than focusing solely on the behaviour being expressed, we can make more informed decisions that support both performance and welfare.

Sometimes the answer isn't a stronger bit, a tighter noseband, or more equipment. Sometimes the answer is listening to what the horse is trying to tell us.

Behaviour is communication. When we understand the cause, rather than simply reacting to the symptom, we give horses a fairer chance to be understood.

When Spooky Behavior Is Really About Coping Capacity

When a horse spooks, many people immediately focus on the object, sound, or situation that triggered the reaction.

But the trigger is often only part of the story.

A horse’s response to any situation is influenced not only by what is happening around them, but also by what is happening within them.

A horse that feels comfortable, balanced, coordinated, and capable of responding effectively to its environment may notice something concerning and quickly return to a relaxed state.

A horse that is experiencing discomfort, fatigue, pain, stress, physical restriction, illness, sensory overload, or reduced confidence may respond very differently to the exact same situation.

This is because coping capacity matters.

Every horse has a finite ability to process information, adapt to challenges, and manage stress. When that capacity becomes compromised, situations that might otherwise feel manageable can begin to feel overwhelming.

From the horse’s perspective, leaving the situation may genuinely seem like the safest and most sensible option.

In many cases, what appears to be “overreacting” may actually be a normal response from a horse that does not feel fully capable of handling the circumstances it is facing.

Physical discomfort can play a significant role.

Pain, muscular tension, movement restrictions, poor saddle fit, dental issues, hoof discomfort, gastric ulcers, illness, or unresolved injuries can all reduce a horse’s ability to cope with environmental stressors. When the body is already working harder than normal, the nervous system often becomes more vigilant and reactive.

Likewise, mental and emotional stress can accumulate.

Changes in routine, inadequate turnout, social stress, travel, training pressure, lack of sleep, or repeated exposure to challenging situations without adequate recovery can all contribute to a horse operating closer to its coping threshold.

This does not mean that every spooky horse is painful or that every spook indicates a serious problem.

Horses are prey animals and occasional startle responses are completely normal.

However, when a horse becomes consistently reactive, unusually vigilant, or progressively more difficult to settle, it can be worthwhile to look beyond the behavior itself and ask a deeper question:

“Does this horse feel capable of coping with what I am asking right now?”

Sometimes the answer lies in training.

Sometimes it lies in confidence-building.

Sometimes it lies in physical discomfort, stress, fatigue, or an unmet need.

Often, it is a combination of factors.

By viewing spookiness through the lens of coping capacity rather than simply obedience, we gain a broader understanding of why horses respond the way they do and how we can better support them.

After all, behavior is often information.

And sometimes what looks like a horse overreacting is actually a horse telling us that its ability to cope has been compromised.

https://koperequine.com/could-your-horse-have-sacroiliac-si-pain/

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📍 I'll be in this area on Saturday and have space for 2 horses.A bit and bridle fitting is about more than tack, it's ab...
22/09/2026

📍 I'll be in this area on Saturday and have space for 2 horses.

A bit and bridle fitting is about more than tack, it's about ensuring your horse is as comfortable as possible in their work. Small adjustments can make a significant difference to comfort, communication, and overall wellbeing.

Whether you're experiencing a specific issue or simply want peace of mind that your horse's current setup is working well for them, I'd be happy to help.

🐴 Welfare-focused, independent advice tailored to your horse.

PM for more details. 💬

Address

Castle Irvine, Necarne Demesne
Enniskillen
BT94 1GG

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