Emperor K9 Academy

Emperor K9 Academy Our ethos is balanced training shaped by positive reinforcement.

We work in Coventry/Nuneaton and all methods, including your dog’s collar or harness, are always discussed and agreed together.

We haven't played this for a while.. CAN YOU SEE? There's 2 dogs in this picture.. Where's the second one?
15/10/2026

We haven't played this for a while..

CAN YOU SEE? There's 2 dogs in this picture.. Where's the second one?

15/10/2026

Dog training in 2026…

Initial assessment: £750

X3 follow-up sessions: £4,500

20-page ChatGPT-generated write-up on what you shouldn't be doing.

The solution?

Avoid triggers.

If you happen to encounter one… scatter food and hope for the best 🤞

If that doesn't work… a lifetime of medication.

And if that fails too…

The ultimate sacrifice?

While the dog's owner is led to believe they're paying for a solution, it's the dog who ultimately pays the price.

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For context, we charge £50 per session (£40 block booked) at Emperor K9 Academy.

Not because we undervalue our work, but because we genuinely want to see these dogs progress.

The goal is results, not keeping owners paying indefinitely.

14/10/2026

We've worked extensively with both Zeus and Kaiser's owners, and they've all worked incredibly hard. The improvements in both dogs have been fantastic to see.

We'll be working more closely with Kaiser over the next two weeks to tighten everything up and bring it all together.

For those wondering, Kaiser is a cross between an Old Tyme Bulldog and a Spaniel/Poodle 💙

Here are just a few of the different breeds and dogs we’ve taken on recently. A real mixed bunch, with challenges rangin...
14/10/2026

Here are just a few of the different breeds and dogs we’ve taken on recently. A real mixed bunch, with challenges ranging from resource guarding and high arousal to high drive, recall and lead pulling.

Every dog is different, but they all have one thing in common. They’re fantastic dogs that deserve the time, effort and understanding to help them reach their potential.

All breeds, all problems, all sizes are welcome! 💙

13/10/2026

A little bit of rain never hurt anybody.

11/10/2026

But impulse control goes hand in hand with it. Teaching a dog to disengage from distractions, control their urges and make better decisions is just as important in building a reliable, obedient dog.

Recall brings them back to you. Impulse control helps them make better decisions before you even need to call them.

Both play a huge role in keeping our dogs safe and giving them the freedom to enjoy life.

10/10/2026

It’s been many, many years since Cash was touched by a stranger. He hasn’t been in close proximity to other dogs in years either. He was a bite risk with a bite history, his reactivity was fear-driven.

Balanced training is exactly what it says on the tin. Balanced in our approach and balanced in our methods.

With Cash, we use counter-conditioning to change his emotional response when he’s presented with a trigger. Instead of people/dogs predicting fear and triggering a reactive response, he’s learning that people predict good things.

Positive reinforcement plays such an important role in our rehabilitation work. We use it in many forms to build positive associations, change emotional responses and help dogs learn that the things they once feared can actually predict something good.

We use the French collar to manage movement, reduce escalation and maintain control of the situation, allowing us to work safely while focusing on changing Cash’s emotional state.

The goal isn’t simply to stop a dog reacting. It’s to change how they feel about the things that caused the reaction in the first place.

This is the level of poorly we're dealing with in the dog world.This is a so-called trainer commenting on our previous p...
09/10/2026

This is the level of poorly we're dealing with in the dog world.

This is a so-called trainer commenting on our previous post about Cash's progress. See our last post for context.

Cash was recommended for euthanasia by a vet and a force-free/positive-only trainer. We've already shared videos showing his progress, and we'll be sharing more so you can see the difference before and after his rehabilitation for yourselves.

The irony here is quite something. I'm being accused of egotism for saving this dog and highlighting the progress we've made with a dog that others couldn't help and had recommended be put to sleep. Yet, in the very same comment, she openly admits that some dogs aren't safe enough for her to put her name to and that she would be willing to put a dog to sleep if she couldn't get results herself.

So let me get this straight. Highlighting a dog's rehabilitation is egotistical, but openly acknowledging that you'd be prepared to euthanise a dog you couldn't get results with is perfectly acceptable?

Make it make sense..

08/10/2026

Absolutely fu***ng disgusting!! 😡

It’s not unusual for me to swear here and there to emphasise frustration or passion. Usually I’ll fill the word with #%& etc.

In this case, it deserves the word itself.

Excuse me for the emotionally charged rant that’s about to follow.

As much as I want to say the name of this trainer, this problem goes way beyond one individual. Our aim is awareness and education, not war with other trainers.

People have asked me before:

“Why do you target/attack positive-only methods?”

I don’t.

I target the ideology, the trainers behind it and the cheerleaders who defend it regardless of the outcome.

Something I was told today genuinely fu***ng disgusted me.

One of Cash’s previous positive-'only' trainers recently had a dog put to sleep because “nothing else could be done.”

Who made these “kind” trainers the grim reaper?!

Instead of saying:

“We’ve reached the limit of what I can offer. Perhaps a balanced approach may be more suitable, or may be this dog’s only chance.”

But they will never say that.

Because the ideology is so deeply ingrained that they would rather see the dog put to sleep than admit there may be another way.

That same trainer wouldn’t even consider using a slip lead with Cash.

I’m sorry, but how have we got to a point where a piece of equipment is considered more unacceptable than euthanasia?

A dog losing its life is permanent.

A moment of discomfort isn’t.

Cash has had EIGHT previous trainers.

Seven of those trainers used positive-only methods.

He has been heavily medicated by a vet.

He was advised to be euthanised by a vet.

He was advised to be euthanised by one of his previous trainers.

The answer, apparently, was to take his life.

Because the alternative involved discomfort.

That is where I draw the line. FFS.

People are putting dogs to sleep before even considering tools and methods that will actually help change the dog’s behaviour and, more importantly, the dog’s emotions.

And before anyone starts screaming:

“YOU JUST WANT TO CORRECT DOGS!”

Look at the results.

Look at the dogs we train.

We heavily use positive reinforcement, by the way, just not "only" that's the dangerous part.

We’ve just had another amazing session with Cash and his owner (he was extremely dog and human reactive.)

Multiple dogs/people in public.

Working around our clients dog.

ZERO reactions.

Calm.

Responsive.

Engaged.

And best of all?

His owner had an ear-to-ear smile while constantly commenting on Cash’s constantly wagging tail.

You can only imagine how proud they must feel knowing their decision was right and seeing the dog they were once told may need to be put to sleep now walking calmly around multiple dogs.

If you know anything about dogs, you’ll know their body language reflects their emotional state. They can’t simply hide how they feel.

The difference in this dog approaching four weeks of balanced training is night and day.

The rewards are important.

The relationship is important.

The timing is important.

But positive reinforcement alone wasn’t enough for Cash.

I don’t have a favourite tool.

I don’t use a tool because my ideology says I have to.

I use what is necessary for THAT dog.

If a reward gets the job done, brilliant.

If a correction is needed, I’ll use one.

If a different tool is needed, I’ll use it.

The goal isn’t to prove that my method is right.

The goal is to change the dog’s life.

Not to make ourselves feel good because refusing to correct a dog somehow makes us a “good person”.

We need to stop pretending that avoiding every form of discomfort is automatically kinder.

The kindest thing you can do for a dog is give them the structure, boundaries, communication and guidance they need to function safely in the real world.

Cash is proof that behavioural change is possible.

Not because of one magic tool.

Not because of one magic trainer.

And certainly not because we ignored his emotions and just corrected the behaviour.

It’s because we changed the way he felt, taught him what to do instead, heavily reinforced the right choices and gave him clear boundaries when he needed them.

Four weeks ago, euthanasia was apparently an option.

Today, he walked past multiple dogs in public without reacting.

That’s the result I care about.

Not ideology.

Results.

P.S. If necessary, discomfort before death is a hill I will die on at the end of my career.

Address

Coventry
CV3

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