LEALE

22/10/2026

15/10/2026

This leash is for dog parents who like to be ready for any situation. Share it with a dog pawrent who could use one 🐩

14/10/2026

Today I found myself reflecting on everything that happened in these past 1.5 years of building LEALE - it’s been a lot indeed. Both personally and professionally. But no journey is ever without obstacles … and this is where it has brought us so far. Thank you for all your support ♥️

10/10/2026

We are Sara and Michael, the founders of LEALE, a Zurich based startup for innovative dog accessories. We invented a dog walking set that might have ruined all other leashes forever ... here’s how.

09/10/2026

Gehe mühelos Gassi.

Mit diesem Gedanken haben wir LEALE gegründet. Wir wollten Hundeaccessoires entwickeln, die deinen Alltag mit Hund wirklich einfacher machen.

Deshalb steckt in unseren Produkten so viel Liebe zum Detail: alles soll sich ganz selbstverständlich in deinen Alltag einfügen.

Hier seht ihr übrigens unsere schwarze Lederkollektion, die in einer kleinen Manufaktur in Spanien von Hand gefertigt wird. 🤍

Und falls ihr es noch nicht wusstet, unsere Accessoires findet ihr mittlerweile auch bei ipet.ch!

Liebe Grüsse
Sara, Gründerin von LEALE

02/10/2026

I made the leash I couldn’t find - I’m Sara, and I created our flagship Effortless Leash because I couldn’t find a leash that would fit into my daily life with Wendy. It’s body inclusive and length adjustable. It comes with matching accessories and looks sooo cute. 🥰
(Thank you to Michael and Wendy for helping me make this funny reel!)

27/09/2026

Introducing the Effortless Leash - a 3-in-1 solution for any walk.

23/09/2026

From first prototypes in late 2024 / early 2025 to what it is today: a fully adjustable dog walking system made for any adventure. Developed fully by us at LEALE. Handmade in Zurich from durable Biothane.

21/09/2026

The four pillars of my brand I’ve decided are not negotiable:
1. Timeless design: we choose colors and styles that go with everything, universal pieces that never go out of style.
2. Adjustability and custom elements: these are key to all of our products. With our custom, self-developed elements, we create innovative products with unique functions, such as our collar with an adjustable comfort panel.
3. Craftsmanship: our products are handmade, a process that requires many steps, tools and attention to detail.
4. Fair production: with producing in Spain and Zürich, we know exactly where, by whom and how our products are made.

Building a brand comes with many decisions. Often decisions we want to make are harder to implement than it seems. Manufacturing custom products is a challenge like nothing I ever imagined. 😅 but I’m so proud of far we’ve come, even with our small brand, being built right out of our apartment in Zürich. 🤞

16/09/2026

Effortless, stylish, vegan, handmade in Zürich at Nähwerk —> that’s the BioThane collection with our 3-in-1 leash and a matching collar with an adjustable comfort panel.
We made this collection for those that seek a water resistant material in happy colors for their walks with their dog. 🐶

Photoshoot by Diako Gradikdesign & Fotografie at the Zürich lake.